What does it take to turn magic into a serious business? For Scott Zhou, it meant dropping out of a commerce/law degree, building a team of professional magicians, and finding a way to sell something people really need to experience to understand.

Sean Aylmer speaks with Scott, CEO of The Black Ties, about building a business generating roughly $700,000 a year, why marketing matters as much as the magic itself, and his ambition to create Australia's own version of Hollywood's famous Magic Castle. Scott also performs a trick that leaves Sean completely baffled.

What does it take to turn magic into a serious business? For Scott Zhou, it meant dropping out of a commerce/law degree, building a team of professional magicians, and finding a way to sell something people really need to experience to understand. Sean Aylmer speaks with Scott, CEO of <a href="https://www.google.com/url?q=http://www.theblackties.com.au&amp;sa=D&amp;source=calendar&amp;ust=1792492128555104&amp;usg=AOvVaw02vejkoqjE8Z17k4V3hEUp">The Black Ties</a>, about building a business generating roughly $700,000 a year, why marketing matters as much as the magic itself, and his ambition to create Australia's own version of Hollywood's famous Magic Castle. Scott also performs a trick that leaves Sean completely baffled.

Business news you can use. A daily business news podcast with journalists Sean Aylmer and Michael Thompson. Find out more at https://fearandgreed.com.au

Business news you can use. A daily business news podcast with journalists <a href="https://www.linkedin.com/in/sean-aylmer-9922068/" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/sean-aylmer-9922068/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw0wu3ezGEfBZFYspJbTTaYL">Sean Aylmer</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/mcwthompson/" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/mcwthompson/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw08pZ8jZ88rHJgCfbHkTr5k">Michael Thompson</a>.&nbsp;Find out more at&nbsp;<a href="https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain=fearandgreed.com.au/" data-saferedirecturl="https://www.google.com/url?q=https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain%3Dfearandgreed.com.au/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw1DLq_FuqjEt3HC-ZK1704H">https://fearandgreed.com.au</a>

Fear and Greed is Australia's most popular business podcast.

FEAR & GREED | Business News

Daily business news for people who make their own decisions, with business journalist Sean Aylmer and Michael Thompson. Find out more at https://fearandgreed.com.au

Daily business news for people who make their own decisions, with business journalist <a href="https://www.linkedin.com/in/sean-aylmer-9922068/">Sean Aylmer</a> and <a href="https://www.linkedin.com/in/mcwthompson/">Michael Thompson</a>. Find out more at <a href="https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain=fearandgreed.com.au/">https://fearandgreed.com.au</a>

Q+A: From university dropout to a $700,000 magic business

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/6012ed7d-e6be-4a7d-91c2-b4e400a9deaa/transcript