In some categories of household spending, mums control the vast majority of buying decisions.

Christie Nicholas, founder and Managing Director of Mumpower, talks to Sean Aylmer about how brands are using marketing to more effectively engage with mums on their buying journey.

In some categories of household spending, mums control the vast majority of buying decisions. Christie Nicholas, founder and Managing Director of Mumpower, talks to Sean Aylmer about how brands are using marketing to more effectively engage with mums on their buying journey.

Business news you can use. A daily business news podcast with journalists Sean Aylmer and Michael Thompson. Find out more at https://fearandgreed.com.au

Business news you can use. A daily business news podcast with journalists <a href="https://www.linkedin.com/in/sean-aylmer-9922068/" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/sean-aylmer-9922068/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw0wu3ezGEfBZFYspJbTTaYL">Sean Aylmer</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/mcwthompson/" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/mcwthompson/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw08pZ8jZ88rHJgCfbHkTr5k">Michael Thompson</a>.&nbsp;Find out more at&nbsp;<a href="https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain=fearandgreed.com.au/" data-saferedirecturl="https://www.google.com/url?q=https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain%3Dfearandgreed.com.au/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw1DLq_FuqjEt3HC-ZK1704H">https://fearandgreed.com.au</a>

Fear and Greed is Australia's most popular business podcast.

FEAR & GREED | Business News

Business journalist Sean Aylmer talks to leaders about all things business in the Fear and Greed daily interview. 

Business journalist <a href="https://www.linkedin.com/in/sean-aylmer-9922068/">Sean Aylmer</a> talks to leaders about all things business in the <a href="https://fearandgreed.com.au/">Fear and Greed</a> daily interview.

Business journalist Sean Aylmer talks to leaders about all things business in Fear and Greed Interviews.

Fear and Greed Interviews

Daily business news for people who make their own decisions, with business journalist Sean Aylmer and Michael Thompson. Find out more at https://fearandgreed.com.au

Daily business news for people who make their own decisions, with business journalist <a href="https://www.linkedin.com/in/sean-aylmer-9922068/">Sean Aylmer</a> and <a href="https://www.linkedin.com/in/mcwthompson/">Michael Thompson</a>. Find out more at <a href="https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain=fearandgreed.com.au/">https://fearandgreed.com.au</a>

Interview: The brands ignoring mums at their own peril

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/64a34c3a-44f8-4f23-bdb2-aff600a85e11/transcript

Pauline Hanson fires off at radical Islam in Australia, the need for nuclear power, and what she called the transgender insurgency. 
The Australian government lowers the travel warning for several countries in the Middle East 
Iran to receive hundreds of billions of dollars from the US for ending the war
CommSec explains just how popular SpaceX was with retail investors
Apple prepares to launch camera equipped AirPods

We’re running a short survey to hear from you, with the team at Fonto. It only takes a few minutes, and you can be in the running to win a $3,000 Luxury Escapes voucher.

Hit follow on the podcast so you don’t miss the latest news, and join our free daily newsletter here

And don’t miss the latest episode of How Do They Afford That? - tackling financial avoidance. Get the episode from Apple, Spotify or anywhere you listen to podcasts.

Pauline Hanson fires off at radical Islam in Australia, the need for nuclear power, and what she called the transgender insurgency.&nbsp;
<ul>
<li aria-level="1">The Australian government lowers the travel warning for several countries in the Middle East&nbsp;</li>
<li aria-level="1">Iran to receive hundreds of billions of dollars from the US for ending the war</li>
<li aria-level="1">CommSec explains just how popular SpaceX was with retail investors</li>
<li aria-level="1">Apple prepares to launch camera equipped AirPods</li>
</ul>
<a href="https://survey.humaniti.com/wix/p666026743219.aspx">We&rsquo;re running a short survey to hear from you</a>, with the team at Fonto. It only takes a few minutes, and you can be in the running to win a $3,000 Luxury Escapes voucher.
Hit follow on the podcast so you don&rsquo;t miss the latest news, and join our free <a href="https://fearandgreed.com.au/newsletter-signup">daily newsletter here</a>
And don&rsquo;t miss the latest episode of <a href="https://fearandgreed.com.au/how-do-they-afford-that-sugar-mamma-canna-campbell/">How Do They Afford That?</a> - tackling financial avoidance. Get the episode from <a href="https://podcasts.apple.com/au/podcast/how-do-they-afford-that/id1644255235">Apple</a>, <a href="https://open.spotify.com/show/1EW5WRlRh7MovSBNkk6dG8?si=b2203ec2fa934a14">Spotify</a> or anywhere you listen to podcasts.

Hanson wants nuclear; Middle East travel warning lifted; Apple’s camera equipped AirPods

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/fb863eb4-9527-4ac2-9c07-b46c008e83bc/transcript

For decades, businesses have focused on search engine optimisation. Now they face a new challenge: making sure AI can find, understand and recommend their brand. Referral traffic from AI is growing rapidly, and now brands need to think of AI as a new audience.

Sean Aylmer speaks with Loni Stark, Vice President of Strategy and Product at Adobe, about the rise of AI-powered discovery through tools like ChatGPT, Gemini and Claude - and how the launch of Adobe Brand Visibility can help businesses as the internet experience evolves.

Adobe is a supporter of Fear & Greed.

For decades, businesses have focused on search engine optimisation. Now they face a new challenge: making sure AI can find, understand and recommend their brand. Referral traffic from AI is growing rapidly, and now brands need to think of AI as a new audience. Sean Aylmer speaks with Loni Stark, Vice President of Strategy and Product at Adobe,&nbsp;about the rise of AI-powered discovery through tools like ChatGPT, Gemini and Claude - and how the launch of Adobe Brand Visibility can help businesses as the internet experience evolves. Adobe is a supporter of Fear &amp; Greed.

Q+A: The huge AI shift every business needs to understand

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/4f1bd407-a895-4c1d-a84b-b46c008d5df3/transcript

This is the Fear & Greed Afternoon Report - everything you need to know about what happened in the markets, economy and world of business today, in just a few minutes.
ASX up 0.5pc as oil falls
Pauline Hanson’s fiery Press Club speech
Linfox succession battle
Kyle Sandiland’s $15m deal
Jeremy Clarkson reveals cancer diagnosis

We’re running a short survey to hear from you, with the team at Fonto. It only takes a few minutes, and you can be in the running to win a $3,000 Luxury Escapes voucher.

This is the <a href="https://fearandgreed.com.au/">Fear &amp; Greed</a> Afternoon Report - everything you need to know about what happened in the markets, economy and world of business today, in just a few minutes.
<ol>
<li aria-level="1">ASX up 0.5pc as oil falls</li>
<li aria-level="1">Pauline Hanson&rsquo;s fiery Press Club speech</li>
<li aria-level="1">Linfox succession battle</li>
<li aria-level="1">Kyle Sandiland&rsquo;s $15m deal</li>
<li aria-level="1">Jeremy Clarkson reveals cancer diagnosis</li>
</ol>
<a href="https://survey.humaniti.com/wix/p666026743219.aspx">We&rsquo;re running a short survey to hear from you</a>, with the team at Fonto. It only takes a few minutes, and you can be in the running to win a $3,000 Luxury Escapes voucher.

Afternoon Report | ASX up 0.5pc as oil falls

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/959373c4-c985-4089-8781-b46c00727654/transcript

Interview: The brands ignoring mums at their own peril

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FEAR & GREED | Business News

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