The media landscape has changed enormously over the last couple of decades, largely due to the arrival of digital giants include Google and Facebook. But News Corp continues to be a hugely powerful player in the Australian media, reaching more than half the national population every month.


Sean Aylmer speaks to News Corp Australia Executive Chairman Michael Miller in a wide-ranging interview, covering:


- How News Corp embraced Threads, TikTok, Instagram, Snapchat and more to reach younger audiences
- The delicate balance of power between social media and publishers
- The public's growing willingness to pay for content
- Why clients will pay for data
- Doubling down on purpose and the investment in journalism
- Political perceptions of media organisations

The media landscape has changed enormously over the last couple of decades, largely due to the arrival of digital giants include <a href="https://www.google.com/url?q=http://google.com&amp;sa=D&amp;source=calendar&amp;ust=1689941447249232&amp;usg=AOvVaw369xVmQKHBobeucgDq3BHZ">Google</a> and <a href="https://www.google.com/url?q=http://facebook.com&amp;sa=D&amp;source=calendar&amp;ust=1689941447249232&amp;usg=AOvVaw3gVFg0lmCMldtnz2brN7QZ">Facebook</a>. But News Corp continues to be a hugely powerful player in the Australian media, reaching more than half the national population every month. Sean Aylmer speaks to <a href="https://www.google.com/url?q=https://www.newscorpaustralia.com/&amp;sa=D&amp;source=calendar&amp;ust=1689941447249232&amp;usg=AOvVaw0t4alnpPs0qbS7n0851N_y">News Corp Australia</a> Executive Chairman <a href="https://www.google.com/url?q=https://newscorp.com/news-corp-leadership/&amp;sa=D&amp;source=calendar&amp;ust=1689941447249232&amp;usg=AOvVaw2FQK3A8C7hhIMl8-SHq24c">Michael Miller</a> in a wide-ranging interview, covering: - How News Corp embraced <a href="https://www.google.com/url?q=https://threads.net/&amp;sa=D&amp;source=calendar&amp;ust=1689941447249232&amp;usg=AOvVaw1hkyPms0qJDkhOllOPwcxB">Threads</a>, <a href="https://www.google.com/url?q=https://www.tiktok.com/en/&amp;sa=D&amp;source=calendar&amp;ust=1689941447249232&amp;usg=AOvVaw0zP8sO1nOMbFsSBM5uyeQH">TikTok</a>, <a href="https://www.google.com/url?q=https://www.instagram.com/&amp;sa=D&amp;source=calendar&amp;ust=1689941447249232&amp;usg=AOvVaw3OySQZuM-lQmAv3hwRH2fv">Instagram</a>, <a href="https://www.google.com/url?q=https://www.snapchat.com/&amp;sa=D&amp;source=calendar&amp;ust=1689941447249232&amp;usg=AOvVaw3EKgG3ufxunRqLTrXnPSBO">Snapchat</a> and more to reach younger audiences - The delicate balance of power between social media and publishers - The public's growing willingness to pay for content - Why clients will pay for data - Doubling down on purpose and the investment in journalism - Political perceptions of media organisations

Business news you can use. A daily business news podcast with journalists Sean Aylmer and Michael Thompson. Find out more at https://fearandgreed.com.au

Business news you can use. A daily business news podcast with journalists <a href="https://www.linkedin.com/in/sean-aylmer-9922068/" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/sean-aylmer-9922068/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw0wu3ezGEfBZFYspJbTTaYL">Sean Aylmer</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/mcwthompson/" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/mcwthompson/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw08pZ8jZ88rHJgCfbHkTr5k">Michael Thompson</a>.&nbsp;Find out more at&nbsp;<a href="https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain=fearandgreed.com.au/" data-saferedirecturl="https://www.google.com/url?q=https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain%3Dfearandgreed.com.au/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw1DLq_FuqjEt3HC-ZK1704H">https://fearandgreed.com.au</a>

Fear and Greed is Australia's most popular business podcast.

FEAR & GREED | Business News

Daily business news for people who make their own decisions, with business journalist Sean Aylmer and Michael Thompson. Find out more at https://fearandgreed.com.au

Daily business news for people who make their own decisions, with business journalist <a href="https://www.linkedin.com/in/sean-aylmer-9922068/">Sean Aylmer</a> and <a href="https://www.linkedin.com/in/mcwthompson/">Michael Thompson</a>. Find out more at <a href="https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain=fearandgreed.com.au/">https://fearandgreed.com.au</a>

Interview: News Corp boss Michael Miller on digital giants & doubling down

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/e1a08ea8-fee7-436b-a392-b04100c8b377/transcript

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