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Interview: News Corp boss Michael Miller on digital giants & doubling down

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The media landscape has changed enormously over the last couple of decades, largely due to the arrival of digital giants include Google and Facebook. But News Corp continues to be a hugely powerful player in the Australian media, reaching more than half the national population every month.


Sean Aylmer speaks to News Corp Australia Executive Chairman Michael Miller in a wide-ranging interview, covering:


- How News Corp embraced ThreadsTikTokInstagramSnapchat and more to reach younger audiences
- The delicate balance of power between social media and publishers
- The public's growing willingness to pay for content
- Why clients will pay for data
- Doubling down on purpose and the investment in journalism
- Political perceptions of media organisations

 
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