Purpose is one of those corporate buzzwords that's taken off in the last couple of decades. But what's it actually mean to have a purpose - and can your purpose be as simple as making a profit?

Ben Bars, CEO of consulting agency We Are Unity, has helped some of the world’s biggest brands define and reinvent themselves - Mars, Woolworths, KFC, Rolls-Royce and Virgin, to name a few. He talks to Sean Aylmer about the role of purpose, and how companies can align their purpose and culture.

Purpose is one of those corporate buzzwords that's taken off in the last couple of decades. But what's it actually mean to have a purpose - and can your purpose be as simple as making a profit? Ben Bars, CEO of consulting agency <a href="https://www.google.com/url?q=https://www.weareunity.com/&amp;sa=D&amp;source=calendar&amp;ust=1689077335487835&amp;usg=AOvVaw2suotPWWEcRMA2QNzqAFM5">We Are Unity</a>, has helped some of the world’s biggest brands define and reinvent themselves - <a href="https://www.google.com/url?q=http://mars.com.au/&amp;sa=D&amp;source=calendar&amp;ust=1689077335487835&amp;usg=AOvVaw3bC7f0rNvBWSjDbrHGGhm3">Mars</a>, <a href="https://www.google.com/url?q=http://woolworths.com.au/&amp;sa=D&amp;source=calendar&amp;ust=1689077335487835&amp;usg=AOvVaw2IxUe48WNHozq75BS6Ee2H">Woolworths</a>, <a href="https://www.google.com/url?q=http://kfc.com.au/&amp;sa=D&amp;source=calendar&amp;ust=1689077335487835&amp;usg=AOvVaw3TQRa2dbZwFHb4KNtX0K65">KFC</a>, <a href="https://www.google.com/url?q=https://www.rolls-roycemotorcars.com/&amp;sa=D&amp;source=calendar&amp;ust=1689077335487835&amp;usg=AOvVaw0Ls-UFVhX6XVVX4e1tADgM">Rolls-Royce</a> and <a href="https://www.google.com/url?q=https://www.virgin.com/&amp;sa=D&amp;source=calendar&amp;ust=1689077335487835&amp;usg=AOvVaw1lpRBldFlKRlIJ_EbIU5I-">Virgin</a>, to name a few. He talks to Sean Aylmer about the role of purpose, and how companies can align their purpose and culture.

Daily business news for people who make their own decisions, with business journalist Sean Aylmer and Michael Thompson. Find out more at https://fearandgreed.com.au

Daily business news for people who make their own decisions, with business journalist <a href="https://www.linkedin.com/in/sean-aylmer-9922068/" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/sean-aylmer-9922068/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw0wu3ezGEfBZFYspJbTTaYL">Sean Aylmer</a> and <a href="https://www.linkedin.com/in/mcwthompson/" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/mcwthompson/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw08pZ8jZ88rHJgCfbHkTr5k">Michael Thompson</a>. Find out more at <a href="https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain=fearandgreed.com.au/" data-saferedirecturl="https://www.google.com/url?q=https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain%3Dfearandgreed.com.au/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw1DLq_FuqjEt3HC-ZK1704H">https://fearandgreed.com.au</a>

Fear and Greed is Australia's most popular business podcast.

FEAR & GREED | Business News

Daily business news for people who make their own decisions, with business journalist <a href="https://www.linkedin.com/in/sean-aylmer-9922068/">Sean Aylmer</a> and <a href="https://www.linkedin.com/in/mcwthompson/">Michael Thompson</a>. Find out more at <a href="https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain=fearandgreed.com.au/">https://fearandgreed.com.au</a>

Interview: Is it time to call BS on purpose?

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/8a4a5381-af01-445f-81b4-b03700c837ac/transcript

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