Matildas captain Sam Kerr is currently embroiled in a legal matter in the UK that has generated damaging headlines and likely tarnished her brand. So will the major brands like Nike and Mastercard stick with her? 

Ben Willee, General Manager and Media Director of Spinach Advertising agency, talks to Sean Aylmer about branding, image and business, before taking a look at next week's Super Bowl and the companies spending millions to feature their ads in the coverage.