From Global VP of Adidas, to CEO of Cricket Australia following sandpaper-gate, today's guest has done it all in the world of sports business. Well, he has now after co-founding his own premium sportswear brand, No Timid Souls.

Kevin Roberts is confident he's found a niche in the $170 billion industry and is already planning to take it global before it's even launched. 

From Global VP of Adidas, to CEO of Cricket Australia following sandpaper-gate, today's guest has done it all in the world of sports business. Well, he has now after co-founding his own premium sportswear brand, No Timid Souls.
Kevin Roberts is confident he's found a niche in the $170 billion industry and is already planning to take it global before it's even launched.&nbsp;

Business news you can use. A daily business news podcast with journalists Sean Aylmer and Michael Thompson. Find out more at https://fearandgreed.com.au

Business news you can use. A daily business news podcast with journalists <a href="https://www.linkedin.com/in/sean-aylmer-9922068/" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/sean-aylmer-9922068/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw0wu3ezGEfBZFYspJbTTaYL">Sean Aylmer</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/mcwthompson/" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/mcwthompson/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw08pZ8jZ88rHJgCfbHkTr5k">Michael Thompson</a>.&nbsp;Find out more at&nbsp;<a href="https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain=fearandgreed.com.au/" data-saferedirecturl="https://www.google.com/url?q=https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain%3Dfearandgreed.com.au/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw1DLq_FuqjEt3HC-ZK1704H">https://fearandgreed.com.au</a>

Fear and Greed is Australia's most popular business podcast.

FEAR & GREED | Business News

Business journalist Sean Aylmer talks to leaders about all things business in the Fear and Greed daily interview. 

Business journalist <a href="https://www.linkedin.com/in/sean-aylmer-9922068/">Sean Aylmer</a> talks to leaders about all things business in the <a href="https://fearandgreed.com.au/">Fear and Greed</a> daily interview.

Business journalist Sean Aylmer talks to leaders about all things business in Fear and Greed Interviews.

Fear and Greed Interviews

Daily business news for people who make their own decisions, with business journalist Sean Aylmer and Michael Thompson. Find out more at https://fearandgreed.com.au

Daily business news for people who make their own decisions, with business journalist <a href="https://www.linkedin.com/in/sean-aylmer-9922068/">Sean Aylmer</a> and <a href="https://www.linkedin.com/in/mcwthompson/">Michael Thompson</a>. Find out more at <a href="https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain=fearandgreed.com.au/">https://fearandgreed.com.au</a>

Interview: Former Cricket Australia CEO taking on Nike and Adidas

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/d4bb444f-a63c-4fac-ac05-ae06005edc59/transcript

Michael hits Sean and Adam with five questions — no notice, no prep — all their use of cash. Who still carries it, when did they last receive it, and would they miss it if cash disappeared tomorrow?

Michael hits Sean and Adam with five questions &mdash; no notice, no prep &mdash; all their use of cash. Who still carries it, when did they last receive it, and would they miss it if cash disappeared tomorrow?

Five Questions: When was the last time someone handed you cash? 

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/bfab83ec-ec9c-42ee-83dc-b40c0101264b/transcript

The Saturday Edition | 14 Mar 2026

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/faf882f4-a45f-4b21-9a48-b40c01012391/transcript

This is the Fear & Greed Afternoon Report - everything you need to know about what happened in the markets, economy and world of business today, in just a few minutes.


ASX down


QANTAS Covid settlement


Iron ore surge


Inflation rising


US, Iran threats

Join our free daily newsletter here.

This is the&nbsp;<a href="https://fearandgreed.com.au/">Fear &amp; Greed</a> Afternoon Report - everything you need to know about what happened in the markets, economy and world of business today, in just a few minutes.
<ol data-start="0" data-end="185" data-is-last-node="" data-is-only-node="">
<li data-section-id="19r6jfv" data-start="0" data-end="31">
ASX down
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<li data-section-id="nl08zv" data-start="32" data-end="76">
QANTAS Covid settlement
</li>
<li data-section-id="8c03ce" data-start="77" data-end="108">
Iron ore surge
</li>
<li data-section-id="137m4il" data-start="109" data-end="150">
Inflation rising
</li>
<li data-section-id="1d04aqn" data-start="151" data-end="185" data-is-last-node="">
US, Iran threats
</li>
</ol>
Join our <a href="https://fearandgreed.com.au/newsletter-signup">free daily newsletter here</a>.

Afternoon Report | Oil release

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/2f77f573-9d39-4aa5-bdca-b40c005f5ce7/transcript

Interview: Former Cricket Australia CEO taking on Nike and Adidas

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