As we approach the busiest time of year for retailers, many will be assessing their strategy for Black Friday, Cyber Monday and the run-up to Christmas. 

But one expert says it concerns him just how many online retailers are going through most of the year making little profit, and relying on a stellar November and December to pay the bills.

Sean Aylmer speaks to Paul Waddy, founder of learnecommerce.com, about what retailers are doing wrong - and why ecommerce is still in its infancy.