It might be a cliche, but these days dogs are really part of the family. We're spending a lot more on them, with new companies now meeting the demands of customers who want more for their pets.

Craig Silbery is the co-founder and CEO of Ilume - a tech company producing gourmet meals for dogs. He talks to Sean about the enormous potential of the market, and our shifting attitudes to feeding animals.


Illume is a supporter of Fear and Greed