Pokemon is one of the ten most valuable licenced brands in the world - and in 2016 it got a major boost with the launch of Pokemon Go, an augmented reality game that took the globe by storm.

Fear & Greed's Michael Thompson and Stefan Von Imhof from alts.co take a look at the Pokemon phenomenon - how a humble black and white Nintendo game exploded into TV and film, trading cards, merchandise and a mobile game that sold last month for billions and generated a stack of controversy along the way.

Pokemon is one of the ten most valuable licenced brands in the world - and in 2016 it got a major boost with the launch of Pokemon Go, an augmented reality game that took the globe by storm. <a href="https://www.google.com/url?q=https://fearandgreed.com.au/&amp;sa=D&amp;source=calendar&amp;ust=1745370011907978&amp;usg=AOvVaw3-QFauQqg9klFdo902fDLV">Fear &amp; Greed</a>'s Michael Thompson and Stefan Von Imhof from&nbsp;<a href="https://www.google.com/url?q=http://alts.co/&amp;sa=D&amp;source=calendar&amp;ust=1745370011907978&amp;usg=AOvVaw3szPOrlmmsmpHEJG0ONMXV">alts.co</a>&nbsp;take a look at the Pokemon phenomenon -&nbsp;how a humble black and white Nintendo game exploded into TV and film, trading cards, merchandise and a mobile game that sold last month for billions and generated a stack of controversy along the way.

Business news you can use. A daily business news podcast with journalists Sean Aylmer and Michael Thompson. Find out more at https://fearandgreed.com.au

Business news you can use. A daily business news podcast with journalists <a href="https://www.linkedin.com/in/sean-aylmer-9922068/" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/sean-aylmer-9922068/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw0wu3ezGEfBZFYspJbTTaYL">Sean Aylmer</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/mcwthompson/" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/mcwthompson/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw08pZ8jZ88rHJgCfbHkTr5k">Michael Thompson</a>.&nbsp;Find out more at&nbsp;<a href="https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain=fearandgreed.com.au/" data-saferedirecturl="https://www.google.com/url?q=https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain%3Dfearandgreed.com.au/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw1DLq_FuqjEt3HC-ZK1704H">https://fearandgreed.com.au</a>

Fear and Greed is Australia's most popular business podcast.

FEAR & GREED | Business News

Daily business news for people who make their own decisions, with business journalist Sean Aylmer and Michael Thompson. Find out more at https://fearandgreed.com.au

Daily business news for people who make their own decisions, with business journalist <a href="https://www.linkedin.com/in/sean-aylmer-9922068/">Sean Aylmer</a> and <a href="https://www.linkedin.com/in/mcwthompson/">Michael Thompson</a>. Find out more at <a href="https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain=fearandgreed.com.au/">https://fearandgreed.com.au</a>

Inside the $3.5 billion sale of the Pokemon Go phenomenon

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/58457da1-161b-4047-829a-b2c30050e744/transcript