Listener David asks: You’ve mentioned the Roy Morgan Trust Survey five or six times now, on social media and on the podcast. It was in reference to Coles and Woolies, going from two of the most trusted brands in Australia, to two of the most distrusted brands. And that was before the ACCC made their claims about dodgy specials. A couple of questions. Why does trust matter to a business? In the case of Coles and Woolies - we’re still going to use them, even if we don’t trust them. And the bigger question - once trust is broken - can it be restored?

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