Is it enough to just do a good job, and hope your reputation precedes you? Or do you need to be building a personal brand through social media platforms like LinkedIn? 

Turns out, it's both - because a personal brand and platform could be the thing that find your next job, or launch your side hustle. 

Michael Thompson speaks with Fear & Greed presenter Natalie MacDonald, who spent seven years working at LinkedIn, and has just launched her new business Working@It. She explains the four components of building a personal brand.

Fear & Greed Q+A: Join the Fear & Greed team as they answer questions on business, investing, economics, politics and more. If you have your own question, get in touch via our website, LinkedIn, Instagram or Facebook!

Is it enough to just do a good job, and hope your reputation precedes you? Or do you need to be building a personal brand through social media platforms like LinkedIn?&nbsp; Turns out, it's both - because a personal brand and platform could be the thing that find your next job, or launch your side hustle.&nbsp; Michael Thompson speaks with Fear &amp; Greed presenter Natalie MacDonald, who spent seven years working at LinkedIn, and has just launched her new business <a href="https://www.google.com/url?q=https://www.workingatit.com.au/&amp;sa=D&amp;source=calendar&amp;ust=1756899100553673&amp;usg=AOvVaw3-UFE2IAR5_VcoV3jy4wdr">Working@It</a>. She explains the four components of building a personal brand. Fear &amp; Greed Q+A: Join the Fear &amp; Greed team as they answer questions on business, investing, economics, politics and more. If you have your own question, get in touch via our&nbsp;<a href="https://www.google.com/url?q=http://fearandgreed.com.au&amp;sa=D&amp;source=calendar&amp;ust=1756899100553673&amp;usg=AOvVaw0Hf46JH9hXya86M03x6e08">website</a>,&nbsp;<a href="https://www.google.com/url?q=https://www.linkedin.com/company/fear-and-greed&amp;sa=D&amp;source=calendar&amp;ust=1756899100553673&amp;usg=AOvVaw14Xh4ThUnoV2t6XA2ctrqj">LinkedIn</a>,&nbsp;<a href="https://www.google.com/url?q=https://www.instagram.com/fearandgreedpodcast/&amp;sa=D&amp;source=calendar&amp;ust=1756899100553673&amp;usg=AOvVaw083ftk2l8oCKQDpxmK_GLQ">Instagram</a>&nbsp;or&nbsp;<a href="https://www.google.com/url?q=https://www.facebook.com/FearAndGreedPodcast&amp;sa=D&amp;source=calendar&amp;ust=1756899100553673&amp;usg=AOvVaw0rHYWmuor59oONpWZyXfpQ">Facebook</a>!

Five business news stories in five minutes, with journalists Sean Aylmer and Michael Thompson. When you remove the grey, you get your news quicker. Find out more at https://fearandgreed.com.au

Five business news stories in five minutes, with journalists <a href="https://www.linkedin.com/in/sean-aylmer-9922068/">Sean Aylmer</a> and <a href="https://www.linkedin.com/in/mcwthompson/">Michael Thompson</a>. When you remove the grey, you get your news quicker. Find out more at <a href="https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain=fearandgreed.com.au/">https://fearandgreed.com.au</a>

The business news you need, in just five minutes.

Fast Five by Fear and Greed

Five business news stories in five minutes, with journalists <a href="https://www.linkedin.com/in/sean-aylmer-9922068/">Sean Aylmer</a> and <a href="https://www.linkedin.com/in/mcwthompson/">Michael Thompson</a>. When you remove the grey, you get your news quicker. Find out more at <a href="https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain=fearandgreed.com.au/">https://fearandgreed.com.au</a>

Q+A: The four components of a building your personal brand

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/cc5c428b-8bd1-4236-8cfc-b34800bde377/transcript

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