How should a business use LinkedIn?


We've seen a rise in the number of CEOs using professional networking platform LinkedIn for communications, from discussing acquisitions, to talking about company results. So does this mean we should all be doing it? And how does it help small businesses?

Michael Thompson speaks with Fear & Greed presenter Natalie MacDonald, who spent seven years working at LinkedIn, and has just launched her new business Working@It.

Fear & Greed Q+A: Join the Fear & Greed team as they answer questions on business, investing, economics, politics and more. If you have your own question, get in touch via our website, LinkedIn, Instagram or Facebook!

How should a business use LinkedIn? We've seen a rise in the number of CEOs using professional networking platform LinkedIn for communications, from discussing acquisitions, to talking about company results. So does this mean we should all be doing it? And how does it help small businesses? Michael Thompson speaks with Fear &amp; Greed presenter Natalie MacDonald, who spent seven years working at LinkedIn, and has just launched her new business&nbsp;<a href="https://www.google.com/url?q=https://www.workingatit.com.au/&amp;sa=D&amp;source=calendar&amp;ust=1755688024118849&amp;usg=AOvVaw1G1D1kbixR6v0Gtt4Oiz5D">Working@It</a>. Fear &amp; Greed Q+A: Join the Fear &amp; Greed team as they answer questions on business, investing, economics, politics and more. If you have your own question, get in touch via our&nbsp;<a href="https://www.google.com/url?q=http://fearandgreed.com.au&amp;sa=D&amp;source=calendar&amp;ust=1755688024118849&amp;usg=AOvVaw1v_guRo8x-M16WY_dexmbv">website</a>,&nbsp;<a href="https://www.google.com/url?q=https://www.linkedin.com/company/fear-and-greed&amp;sa=D&amp;source=calendar&amp;ust=1755688024118849&amp;usg=AOvVaw1GCyepthZrjs1D-Epf5eNz">LinkedIn</a>,&nbsp;<a href="https://www.google.com/url?q=https://www.instagram.com/fearandgreedpodcast/&amp;sa=D&amp;source=calendar&amp;ust=1755688024118849&amp;usg=AOvVaw1INjwjZ96ax90kgJe2r-HA">Instagram</a>&nbsp;or&nbsp;<a href="https://www.google.com/url?q=https://www.facebook.com/FearAndGreedPodcast&amp;sa=D&amp;source=calendar&amp;ust=1755688024118849&amp;usg=AOvVaw0mttut_wkirKQ_KxzEHmHc">Facebook</a>!

Five business news stories in five minutes, with journalists Sean Aylmer and Michael Thompson. When you remove the grey, you get your news quicker. Find out more at https://fearandgreed.com.au

Five business news stories in five minutes, with journalists <a href="https://www.linkedin.com/in/sean-aylmer-9922068/">Sean Aylmer</a> and <a href="https://www.linkedin.com/in/mcwthompson/">Michael Thompson</a>. When you remove the grey, you get your news quicker. Find out more at <a href="https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain=fearandgreed.com.au/">https://fearandgreed.com.au</a>

The business news you need, in just five minutes.

Fast Five by Fear and Greed

Five business news stories in five minutes, with journalists <a href="https://www.linkedin.com/in/sean-aylmer-9922068/">Sean Aylmer</a> and <a href="https://www.linkedin.com/in/mcwthompson/">Michael Thompson</a>. When you remove the grey, you get your news quicker. Find out more at <a href="https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain=fearandgreed.com.au/">https://fearandgreed.com.au</a>

Q+A: How should businesses use LinkedIn?

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/0e9a9de6-803c-47bf-9c80-b33a00bc8906/transcript

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