TOMS has been an often references example of how a business gives back as part of its model.  Recently Rob Sanchez sat with Stacy Carpenter, Director of Customer Experience for TOMS, on-location at eTail West in Palm Springs, CA.

• Stacy at eTail to look for solutions for the customer journey pain points
• TOMS is evolving the way they give and impact the world
• Giving $5M toward ending gun violence, creating experiences to educate the customers and drive purchase
• Greater impact through greater sales, and always looking for a path to balance on the online presence while staying true to the brand
• Educating consumers on the mission, not relying on commerce sales tactics but being more innovative, and interactive
• Is TOMS part media company?
• Trying to engage the customer with issues that matter to them the most and how their purchase can impact that issue
• Wanting TOMS.com to be a welcoming and safe space without making people feel uncomfortable about issues
• Poll driven vs. organically selected causes
• Funding your voice with your brand
• Trying to be inclusive for all
• Why 20% of the world has some difficulty accessing info on the web
• The importance to take a step back from what you’re doing and not bringing in your own unconscious bis in what you’re doing