Shelly Socol, Co-founder of 1R,  co-founded a leading ecommerce agency experienced in creative design and technical solutions for lifestyle, fashion and beauty brands, including L’Oreal, Trish McEvoy, Mara Hoffman, Farm Rio, Marc Cross, Le Sportsac, ABC Carpet & Home.  It's all at the intersection of brand, business and consumer, and lives by the belief that creativity powers commerce, growing a business, and establishing an understanding of what clients need and how to get them there. Shelly's strong background in fashion and online retail, including previously as Creative Director of Accessories at Theory, where she oversaw the design, production and launch of the brand’s accessories collection, makes her an invaluable resource on all aspects of ecommerce -- guiding clients on creative, sales, merchandising, brand extension, marketing and public relations. Shelly offers insights into all of this on "Fashion Is Your Business" podcast, as well as the guidance she’s offering during  the current COVID-19 crisis.