There’s a trend in the US toward casual wear, and in footwear that’s running shoes -- and flip flops. One of fastest growing brands just might be Hari Mari, who created a lifestyle brand almost by accident. Rob Sanchez sat down with this brand’s founders Lila and Jeremy Stewart on location at eTail West in Palm Springs, CA. 
How Lila and Jeremy figured out issues people want to hear, distilled the information down, produce ads and aw what made the needle move
A trend towards casual in the US, running shoes and flip flops
Fighting cancer
Challenges of a first order, re-labeling 25,000 pairs of flip flops
How giving  to a cause  backfired a bit on their launch
Going on the road and moving on to trade shows
Flip flops meeting a need vs carving a new category for premium high end stores
Creating a lifestyle brand without knowing it
Now offering web-only products
Marketing strategies and considerations

There&rsquo;s a trend in the US toward casual wear, and in footwear that&rsquo;s running shoes -- and flip flops. One of fastest growing brands just might be Hari Mari, who created a lifestyle brand almost by accident. Rob Sanchez sat down with this brand&rsquo;s founders Lila and Jeremy Stewart on location at eTail West in Palm Springs, CA.&nbsp;
<ul>
<li>How Lila and Jeremy figured out issues people want to hear, distilled the information down, produce ads and aw what made the needle move</li>
<li>A trend towards casual in the US, running shoes and flip flops</li>
<li>Fighting cancer</li>
<li>Challenges of a first order, re-labeling 25,000 pairs of flip flops</li>
<li>How giving&nbsp; to a cause&nbsp; backfired a bit on their launch</li>
<li>Going on the road and moving on to trade shows</li>
<li>Flip flops meeting a need vs carving a new category for premium high end stores</li>
<li>Creating a lifestyle brand without knowing it</li>
<li>Now offering web-only products</li>
<li>Marketing strategies and considerations</li>
</ul>

Fashion Is Your Business is a weekly show about FASHIONTECH, the intersection of fashion business and fashion technology. Guests include the world's foremost fashion technology and retail technology pioneers, discussing everything from textiles to retailtech to e-commerce, and everything in between. We cover business news from startups to conglomerates, with a fun and accessible morning radio vibe. FIYB is produced by MouthMedia Network, a premium business podcast production company in New York City. 

Fashion Is Your Business is a weekly show about FASHIONTECH, the intersection of fashion business and fashion technology. Guests include the world's foremost fashion technology and retail technology pioneers, discussing everything from textiles to retailtech to e-commerce, and everything in between. We cover business news from startups to conglomerates, with a fun and accessible morning radio vibe. FIYB is produced by MouthMedia Network, a premium business podcast production company in New York City.&nbsp;

Fashion Is Your Business - a retail technology podcast

Fashion Is Your Business is a weekly show about FASHIONTECH, the intersection of fashion business and fashion technology. The podcast is produced through MouthMedia Network. Guests include the world's foremost fashion technology pioneers, discussing textiles to retail and everything in between, it covers business news from startups to conglomerates, and the show has a fun and accessible morning radio vibe.

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