Imagine a plugin that powers video calls from influencers to all their followers at once. Shopify-powered brands can share products to be shopped in realtime (think shoppable FaceTime at scale) AND you can republish your archived videos across social, getting double the value out of your production budget. You could even convert fans to customers by providing participants the chance to interact with creators, influencers and experts directly from their smartphone, tablet or laptop. This could be a game changer for online commerce in fashion, right? Well it's real, and The Call List CEO Amanda Patterson provided an inside look into the genesis, power, and future of this innovative technology.