In this episode, Elizabeth speaks with Ross Phelan, the Managing Director of cherrichella.Ross launched cherrichella, a Melbourne designed, limited edition footwear brand in 2020 which is sold via cherrichella.com.au and other leading online marketplaces including The Iconic & Surfstich.Ross has worked in the fashion industry for 20 years and started within the industry as a footwear Product & Sales Manager working for Therapy Shoes.Ross has developed and sold footwear to most of the best national retailers in the country.In 2012, he joined The Iconic to launch their private label footwear business and grew the #1 brand on site for 3 years and became category manager of the entire footwear department leading both the buying & product development teams.In 2015 Ross joined Wanted Shoes as General Manager which became a division of the Munro Footwear Group at the time, alongside brands such as Midas, Styletread, Mountfords, Williams & Mathers.
Ross and his team love making great shoes and are excited every time a new style drops on their site.Giving $1 from every sale to an Aussie project in need, they allow you to decide where the funds are directed across 3 Australian projects, thanks to their partnership with i=Change.All styles are produced in limited size runs to avoid an over supply and to ensure that when you purchase apair of their shoes you have something unique.
Elizabeth loved this chat with Ross and taking a deep dive into what it takes to launch a Footwear brand.We're sure you will too!
You can find cherrichella at:Instagram: @cherrichellaWebsite: www.cherrichella.com.au
JOIN OUR SYFB PROGRAMME WAITLIST. If you want to make the Fashion Business your Business – then head to our website and watch the replay of our last Info Session & QA.We have opened our doors for the month of October, so email us at info@fashionequipped.com.au if you would like to jump in this month.
If you're up for a  check out our Start and Scale Studio. and explore Start your Sourcing Strategy, Startup Cost Analysis, and Tech Pack Development.Mini Course,
If you want to work 1:1 with a Mentor and kickstart your biz development, you can head to Your Mentor Collective– book a 1 hour of power session with one of our amazing industry Mentors - that's where the magic happens!
You can find Fashion Equipped over at:Instagram: @fashionequipped@startyourfashionbusiness_auPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.au
Let's do this together, let's make The Fashion Business, YOUR Business!

<div>In this episode, Elizabeth speaks with Ross Phelan, the Managing Director of cherrichella.</div><div>Ross launched cherrichella, a Melbourne designed, limited edition footwear brand in 2020 which is sold via cherrichella.com.au and other leading online marketplaces including The Iconic &amp; Surfstich.</div><div>Ross has worked in the fashion industry for 20 years and started within the industry as a footwear Product &amp; Sales Manager working for Therapy Shoes.</div><div>Ross has developed and sold footwear to most of the best national retailers in the country.</div><div>In 2012, he joined The Iconic to launch their private label footwear business and grew the #1 brand on site for 3 years and became category manager of the entire footwear department leading both the buying &amp; product development teams.</div><div>In 2015 Ross joined Wanted Shoes as General Manager which became a division of the Munro Footwear Group at the time, alongside brands such as Midas, Styletread, Mountfords, Williams &amp; Mathers.</div><div><br></div><div>Ross and his team love making great shoes and are excited every time a new style drops on their site.</div><div>Giving $1 from every sale to an Aussie project in need, they allow you to decide where the funds are directed across 3 Australian projects, thanks to their partnership with i=Change.</div><div>All styles are produced in limited size runs to avoid an over supply and to ensure that when you purchase a</div><div>pair of their shoes you have something unique.</div><div><br></div><div>Elizabeth loved this chat with Ross and taking a deep dive into what it takes to launch a Footwear brand.</div><div>We're sure you will too!</div><div><br></div><div>You can find cherrichella at:</div><div>Instagram: <a href="https://www.instagram.com/cherrichella/?hl=en" target="_blank">@cherrichella</a></div><div>Website: <a href="https://www.cherrichella.com.au/collections/new-arrivals" target="_blank">www.cherrichella.com.au</a></div><div><br></div><div>JOIN OUR SYFB PROGRAMME WAITLIST. </div><div>If you want to make the Fashion Business your Business – then head to our website and watch the replay of our last Info Session &amp; QA.</div><div>We have opened our doors for the month of October, so email us at i<a href="info@fashionequipped.com.au" target="_blank">nfo@fashionequipped.com.au</a> if you would like to jump in this month.</div><div><br></div><div>If you're up for a  check out our <a href="https://www.startandscalestudio.com.au/" target="_blank">Start and Scale Studio.</a> and explore Start your Sourcing Strategy, Startup Cost Analysis, and Tech Pack Development.Mini Course,</div><div><br></div><div>If you want to work 1:1 with a Mentor and kickstart your biz development, you can head to <a href="https://fashionequipped.com.au/yourmentorcollective/" target="_blank">Your Mentor Collective</a>– book a 1 hour of power session with one of our amazing industry Mentors - that's where the magic happens!</div><div><br></div><div>You can find Fashion Equipped over at:</div><div>Instagram: @<a href="http://www.instagram.com/fashionequipped/" target="_blank">fashionequipped</a> <a href="https://www.instagram.com/startyourfashionbusiness_au/?hl=en" target="_blank">@startyourfashionbusiness_au</a></div><div>Podcast Insta: @<a href="http://www.instagram.com/fashionbusinessmindset/" target="_blank">fashionbusinessmindset</a></div><div>Facebook: <a href="http://www.facebook.com/fashionequipped/" target="_blank">www.facebook.com/fashionequipped</a></div><div>Website: <a href="http://www.fashionequipped.com.au/" target="_blank">www.fashionequipped.com.au</a></div><div><br></div><div>Let's do this together, let's make The Fashion Business, YOUR Business!</div>

Fashion Business Mindset is your FROW seat to 'real' stories from Designers, Brands, Entrepreneurs, Makers & Mentors. Our mission? To increase the success rate in the Fashion Industry by creating a dynamic fashion business eco-system. Fashion Business Mindset provides industry insights and insider access to The Future of Fashion. Hosted & created by Elizabeth Formosa, the Founder of Fashion Equipped.

https://fashionequipped.com.au/

<p>Fashion Business Mindset is your FROW seat to 'real' stories from Designers, Brands, Entrepreneurs, Makers &amp; Mentors. Our mission? To increase the success rate in the Fashion Industry by creating a dynamic fashion business eco-system. Fashion Business Mindset provides industry insights and insider access to The Future of Fashion. Hosted &amp; created by Elizabeth Formosa, the Founder of Fashion Equipped.</p>
<p><a href="https://fashionequipped.com.au/">https://fashionequipped.com.au/</a> </p>

Fashion Business Mindset is your FROW seat to the ‘real’ stories from Designers, Brands, Entrepreneurs, Makers & Mentors.

Fashion Business Mindset

Fashion Business Mindset is your FROW seat to 'real' stories from Brands, Designers, Entrepreneurs, Makers and Mentors. Our mission? For you to tap into a dynamic fashion business elevation eco-system. Fashion Business Mindset provides access to rare conversations with industry thought leaders and changemakers. You'll gain insider access to The Future of Fashion. Hosted & created by Elizabeth Formosa, the Founder of Fashion Equipped.

https://fashionequipped.com.au/



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This is a Guide Your Light Network Production | Podcasts with Purpose

www.guideyourlightnetwork.com

<p>Fashion Business Mindset is your FROW seat to 'real' stories from Brands, Designers, Entrepreneurs, Makers and Mentors. Our mission? For you to tap into a dynamic fashion business elevation eco-system. Fashion Business Mindset provides access to rare conversations with industry thought leaders and changemakers. You'll gain insider access to The Future of Fashion. Hosted &amp; created by Elizabeth Formosa, the Founder of Fashion Equipped.</p>
<p><a href="https://fashionequipped.com.au/">https://fashionequipped.com.au/</a></p>
<p> </p>
<p>-- </p>
<p>This is a Guide Your Light Network Production | Podcasts with Purpose</p>
<p><a href="http://www.guideyourlightnetwork.com">www.guideyourlightnetwork.com</a> </p>

In this episode, Elizabeth speaks with Ross Phelan, the Managing Director of cherrichella.
Ross launched cherrichella, a...

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