In this episode Elizabeth speaks with Renae James, the Founder of Papinelle Sleepwear.
Renae began honing her entrepreneurial drive from an early age.She always had a strong desire to be in the fashion industry so started her journey studying Fashion Design at the University of Technology Sydney, and graduated with Honours.
Like many Australian designers, Renae launched Papinelle at the Paddington Markets in 2003 with sleepwear designs that quickly brought retail and media attention.Renae opened her first Papinelle boutique on Oxford Street in Paddington across the road from the Paddington Markets in 2004;That same year, on a visit to a New York trade show, Renae met Nicki Kelly who was showcasing her own sleepwear brand. They quickly became friends, realising the chemistry and passion they shared in business.This led to Nicki joining forces with Renae at Papinelle 12 years later.
Today, Papinelle has grown to become a hugely successful brand sold in all Nordstrom doors across the USA, along with their direct to consumer website, and boutiques in Australia and New Zealand.17 years later, Renae says “its just the beginning...”
It was exciting to speak with a brand that is experiencing a significant uplift in trade during this time as the Sleepwear and Loungewear categories boom globally.
Key Takeaways: -Set a clear vision and then have a burning desire to get there-You can't let set backs turn you away from your goals-Be authentic, stay true to your your aesthetic, have a product you believe in and be persistent-Have a mission associated with your brand - find your purpose-Find what excites you and keeps you going-Weave perks into your work life to keep yourself inspired - such as travel or experiences you enjoy-It's a journey and no two journey's are the same so don't compare yourself to others.
You can find Papinelle Sleepwear at: Instagram- @papinellesleepwearWebsite - www.papinelle.com/
Want to join our ‘Start Your Fashion Business’ Programme & Community?If you would like to learn online, gain the support of mentors and join an engaged community, please head over to:www.fashionequipped.com.au/start-your-fashion-business-programme/
You can find Fashion Equipped over at:Instagram: @fashionequippedPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.auWork with one of our Mentors at  www.fashionequipped.com.au/yourmentorcollective/Your Mentor Collective
Let's do this together, let's make The Fashion Business, YOUR Business!

<div>In this episode Elizabeth speaks with Renae James, the Founder of Papinelle Sleepwear.</div><div><br></div><div>Renae began honing her entrepreneurial drive from an early age.</div><div>She always had a strong desire to be in the fashion industry so started her journey studying Fashion Design at the University of Technology Sydney, and graduated with Honours.</div><div><br></div><div>Like many Australian designers, Renae launched Papinelle at the Paddington Markets in 2003 with sleepwear designs that quickly brought retail and media attention.</div><div>Renae opened her first Papinelle boutique on Oxford Street in Paddington across the road from the Paddington Markets in 2004;</div><div>That same year, on a visit to a New York trade show, Renae met Nicki Kelly who was showcasing her own sleepwear brand. They quickly became friends, realising the chemistry and passion they shared in business.</div><div>This led to Nicki joining forces with Renae at Papinelle 12 years later.</div><div><br></div><div>Today, Papinelle has grown to become a hugely successful brand sold in all Nordstrom doors across the USA, along with their direct to consumer website, and boutiques in Australia and New Zealand.</div><div>17 years later, Renae says “its just the beginning...”</div><div><br></div><div>It was exciting to speak with a brand that is experiencing a significant uplift in trade during this time as the Sleepwear and Loungewear categories boom globally.</div><div><br></div><div>Key Takeaways: </div><div>-Set a clear vision and then have a burning desire to get there</div><div>-You can't let set backs turn you away from your goals</div><div>-Be authentic, stay true to your your aesthetic, have a product you believe in and be persistent</div><div>-Have a mission associated with your brand - find your purpose</div><div>-Find what excites you and keeps you going</div><div>-Weave perks into your work life to keep yourself inspired - such as travel or experiences you enjoy</div><div>-It's a journey and no two journey's are the same so don't compare yourself to others.</div><div><br></div><div>You can find Papinelle Sleepwear at: </div><div>Instagram- <a href="https://www.instagram.com/unreal_fur/?hl=en" target="_blank">@</a><a href="https://www.instagram.com/papinellesleepwear/?hl=en" target="_blank">papinellesleepwear</a></div><div>Website - <a href="https://www.papinelle.com/" target="_blank">www.papinelle.com/</a></div><div><br></div><div>Want to join our ‘Start Your Fashion Business’ Programme &amp; Community?</div><div>If you would like to learn online, gain the support of mentors and join an engaged community, please head over to:</div><div><a href="http://www.fashionequipped.com.au/start-your-fashion-business-programme/" target="_blank">w</a><a href="https://fashionequipped.com.au/start-your-fashion-business/" target="_blank">ww.fashionequipped.com.au/start-your-fashion-business-programme/</a></div><div><br></div><div>You can find Fashion Equipped over at:</div><div>Instagram: @<a href="http://www.instagram.com/fashionequipped/" target="_blank">fashionequipped</a></div><div>Podcast Insta: @<a href="http://www.instagram.com/fashionbusinessmindset/" target="_blank">fashionbusinessmindset</a></div><div>Facebook: <a href="http://www.facebook.com/fashionequipped/" target="_blank">www.facebook.com/fashionequipped</a></div><div>Website: <a href="http://www.fashionequipped.com.au/" target="_blank">www.fashionequipped.com.au</a></div><div>Work with one of our Mentors at  <a href="http://www.fashionequipped.com.au/yourmentorcollective/" target="_blank">www.fashionequipped.com.au/yourmentorcollective/</a>Your Mentor Collective</div><div><br></div><div>Let's do this together, let's make The Fashion Business, YOUR Business!</div>

Fashion Business Mindset is your FROW seat to 'real' stories from Designers, Brands, Entrepreneurs, Makers & Mentors. Our mission? To increase the success rate in the Fashion Industry by creating a dynamic fashion business eco-system. Fashion Business Mindset provides industry insights and insider access to The Future of Fashion. Hosted & created by Elizabeth Formosa, the Founder of Fashion Equipped.

https://fashionequipped.com.au/

<p>Fashion Business Mindset is your FROW seat to 'real' stories from Designers, Brands, Entrepreneurs, Makers &amp; Mentors. Our mission? To increase the success rate in the Fashion Industry by creating a dynamic fashion business eco-system. Fashion Business Mindset provides industry insights and insider access to The Future of Fashion. Hosted &amp; created by Elizabeth Formosa, the Founder of Fashion Equipped.</p>
<p><a href="https://fashionequipped.com.au/">https://fashionequipped.com.au/</a> </p>

Fashion Business Mindset is your FROW seat to the ‘real’ stories from Designers, Brands, Entrepreneurs, Makers & Mentors.

Fashion Business Mindset

Fashion Business Mindset is your FROW seat to 'real' stories from Brands, Designers, Entrepreneurs, Makers and Mentors. Our mission? For you to tap into a dynamic fashion business elevation eco-system. Fashion Business Mindset provides access to rare conversations with industry thought leaders and changemakers. You'll gain insider access to The Future of Fashion. Hosted & created by Elizabeth Formosa, the Founder of Fashion Equipped.

https://fashionequipped.com.au/



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This is a Guide Your Light Network Production | Podcasts with Purpose

www.guideyourlightnetwork.com

<p>Fashion Business Mindset is your FROW seat to 'real' stories from Brands, Designers, Entrepreneurs, Makers and Mentors. Our mission? For you to tap into a dynamic fashion business elevation eco-system. Fashion Business Mindset provides access to rare conversations with industry thought leaders and changemakers. You'll gain insider access to The Future of Fashion. Hosted &amp; created by Elizabeth Formosa, the Founder of Fashion Equipped.</p>
<p><a href="https://fashionequipped.com.au/">https://fashionequipped.com.au/</a></p>
<p> </p>
<p>-- </p>
<p>This is a Guide Your Light Network Production | Podcasts with Purpose</p>
<p><a href="http://www.guideyourlightnetwork.com">www.guideyourlightnetwork.com</a> </p>

In this episode Elizabeth speaks with Renae James, the Founder of Papinelle Sleepwear.
Renae began honing her...

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