In this episode, I chat with Nat Welfare.

Nat Welfare is a social media strategist and founder of SZN Social, a Melbourne-based marketing agency working with fashion, beauty and lifestyle brands.

With a degree in Psychology and a background working in tech startups, rather than agencies, Nat is fast becoming known for her non-traditional style of marketing. Her mission is to help brands build cult-like online communities by developing unique campaigns and strategies that blend elements of entertainment media, PR, influencer marketing, public activations and native video content creation. When everyone else zigs, SZN helps brands zag.

Recently, SZN Social has been working with small brands looking to break into saturated markets like fashion and skincare, and develop highly differentiated social media strategies and brand awareness campaigns. 

With social media fast becoming the primary source of shopping traffic, Nat hopes to continue working in the fashion space to help brands become more entertaining and likeable online, in order to differentiate themselves from the masses and attract, engage and convert their target audiences.

You can find Nat on Instagram @sznsocial

Visit SZN Social -  www.sznsocial.com

READY TO SCALE UP?

Ready to level up to a new phase of growth and expansion?

Elizabeth founded fashion consultancy Fashion Equipped in 2012 to expand the reach and potential of the Australian industry. Backed by decades of experience in all aspects of the business, and passionate about entrepreneurship, growth and the power of community, Elizabeth delivers fashion consulting, mentorship and online learning to hundreds of businesses and counting. From buying, product development, sales and sourcing, to strategic planning, marketing and team management, our expert line-up of industry insiders are committed to sharing their knowledge, networks and passion - to empower you to build a thriving fashion business.

Elizabeth's next availability for consulting is May 2023. Feel free to reach out to her directly at elizabeth@fashionequipped.com.au. 

Consulting is suited to brands that are already trading and ready to work on their strategic growth plans. 

READY TO START UP?

Ready to bring your vision to life and start your fashion business?

ONLINE LEARNING

We’ve crafted our decades of experience into an online fashion business syllabus informed by and tailored to the real world. Start Your Fashion Business is an industry-first online learning platform and a dynamic and engaged community.

If you are a startup who wants to make the Fashion Business your Business – then head to our website and watch the replay of our last Info Session & QA. Our  'Start Your Fashion Business' programme is open online, so if you would like to join our community jump straight in!

MENTORSHIP  

It takes finely tuned business skills to make it in fashion, but mindset also plays a huge role. This is why mentorship is an essential ingredient to success – few can guide you on this path better than those who’ve already walked it and our deeply experienced mentors are here to help you navigate the business while building a strong mindset. 

If you want to work 1:1 with a Mentor and kickstart your biz development, you can head to Your Mentor Collective – book a 1 hour of power session with one of our amazing industry Mentors - that's where the magic happens!

MINI COURSES

If you're up for a Mini-Course, check out our Start and Scale Studio on our Fashion Equipped website and explore Start your Sourcing Strategy, Startup Cost Analysis, and Tech Pack Development.

You can find Fashion Equipped over at:

Instagram: @fashionequipped@startyourfashionbusiness_au

Podcast Insta: @fashionbusinessmindset

Facebook: www.facebook.com/fashionequipped

Website: www.fashionequipped.com.au

Let's do this together, let's make The Fashion Business, YOUR Business!

In this episode, I chat with Nat Welfare.
Nat Welfare is a social media strategist and founder of SZN Social, a Melbourne-based marketing agency working with fashion, beauty and lifestyle brands.
With a degree in Psychology and a background working in tech startups, rather than agencies, Nat is fast becoming known for her non-traditional style of marketing. Her mission is to help brands build cult-like online communities by developing unique campaigns and strategies that blend elements of entertainment media, PR, influencer marketing, public activations and native video content creation. When everyone else zigs, SZN helps brands zag.
Recently, SZN Social has been working with small brands looking to break into saturated markets like fashion and skincare, and develop highly differentiated social media strategies and brand awareness campaigns. 
With social media fast becoming the primary source of shopping traffic, Nat hopes to continue working in the fashion space to help brands become more entertaining and likeable online, in order to differentiate themselves from the masses and attract, engage and convert their target audiences.
You can find Nat on Instagram<a href="https://www.instagram.com/sznsocial/?hl=en"> @sznsocial</a>
Visit SZN Social -  <a href="https://www.sznsocial.com/">www.sznsocial.com</a>
READY TO SCALE UP?
Ready to level up to a new phase of growth and expansion?
Elizabeth founded fashion consultancy Fashion Equipped in 2012 to expand the reach and potential of the Australian industry. Backed by decades of experience in all aspects of the business, and passionate about entrepreneurship, growth and the power of community, Elizabeth delivers fashion consulting, mentorship and online learning to hundreds of businesses and counting. From buying, product development, sales and sourcing, to strategic planning, marketing and team management, our expert line-up of industry insiders are committed to sharing their knowledge, networks and passion - to empower you to build a thriving fashion business.
Elizabeth's next availability for consulting is May 2023. Feel free to reach out to her directly at <a href="mailto:elizabeth@fashionequipped.com.au">elizabeth@fashionequipped.com.au</a>. 
Consulting is suited to brands that are already trading and ready to work on their strategic growth plans. 
READY TO START UP?
Ready to bring your vision to life and start your fashion business?
ONLINE LEARNING
We’ve crafted our decades of experience into an online fashion business syllabus informed by and tailored to the real world. Start Your Fashion Business is an industry-first online learning platform and a dynamic and engaged community.
If you are a startup who wants to make the Fashion Business your Business – then head to our website and watch the replay of our last Info Session &amp; QA. Our  'Start Your Fashion Business' programme is open online, so if you would like to join our community jump straight in!
MENTORSHIP  
It takes finely tuned business skills to make it in fashion, but mindset also plays a huge role. This is why mentorship is an essential ingredient to success – few can guide you on this path better than those who’ve already walked it and our deeply experienced mentors are here to help you navigate the business while building a strong mindset. 
If you want to work 1:1 with a Mentor and kickstart your biz development, you can head to Your Mentor Collective – book a 1 hour of power session with one of our amazing industry Mentors - that's where the magic happens!
MINI COURSES
If you're up for a Mini-Course, check out our Start and Scale Studio on our Fashion Equipped website and explore Start your Sourcing Strategy, Startup Cost Analysis, and Tech Pack Development.
You can find Fashion Equipped over at:
Instagram: <a href="https://www.instagram.com/fashionequipped/">@fashionequipped</a> <a href="https://www.instagram.com/startyourfashionbusiness_au/">@startyourfashionbusiness_au</a>
Podcast Insta: <a href="https://www.instagram.com/fashionbusinessmindset/">@fashionbusinessmindset</a>
Facebook:<a href="https://www.facebook.com/fashionequipped"> www.facebook.com/fashionequipped</a>
Website: <a href="http://www.fashionequipped.com.au">www.fashionequipped.com.au</a>
Let's do this together, let's make The Fashion Business, YOUR Business!

Fashion Business Mindset is your FROW seat to 'real' stories from Designers, Brands, Entrepreneurs, Makers & Mentors. Our mission? To increase the success rate in the Fashion Industry by creating a dynamic fashion business eco-system. Fashion Business Mindset provides industry insights and insider access to The Future of Fashion. Hosted & created by Elizabeth Formosa, the Founder of Fashion Equipped.

https://fashionequipped.com.au/

Fashion Business Mindset is your FROW seat to 'real' stories from Designers, Brands, Entrepreneurs, Makers &amp; Mentors. Our mission? To increase the success rate in the Fashion Industry by creating a dynamic fashion business eco-system. Fashion Business Mindset provides industry insights and insider access to The Future of Fashion. Hosted &amp; created by Elizabeth Formosa, the Founder of Fashion Equipped.
<a href="https://fashionequipped.com.au/">https://fashionequipped.com.au/</a>

Fashion Business Mindset is your FROW seat to the ‘real’ stories from Designers, Brands, Entrepreneurs, Makers & Mentors.

Fashion Business Mindset

Fashion Business Mindset is your FROW seat to 'real' stories from Brands, Designers, Entrepreneurs, Makers and Mentors. Our mission? For you to tap into a dynamic fashion business elevation eco-system. Fashion Business Mindset provides access to rare conversations with industry thought leaders and changemakers. You'll gain insider access to The Future of Fashion. Hosted & created by Elizabeth Formosa, the Founder of Fashion Equipped.

https://fashionequipped.com.au/



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This is a Guide Your Light Network Production | Podcasts with Purpose

www.guideyourlightnetwork.com

Fashion Business Mindset is your FROW seat to 'real' stories from Brands, Designers, Entrepreneurs, Makers and Mentors. Our mission? For you to tap into a dynamic fashion business elevation eco-system. Fashion Business Mindset provides access to rare conversations with industry thought leaders and changemakers. You'll gain insider access to The Future of Fashion. Hosted &amp; created by Elizabeth Formosa, the Founder of Fashion Equipped.
<a href="https://fashionequipped.com.au/">https://fashionequipped.com.au/</a>
 
-- 
This is a Guide Your Light Network Production | Podcasts with Purpose
<a href="http://www.guideyourlightnetwork.com">www.guideyourlightnetwork.com</a>

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