In this episode I’m thrilled to welcome Joanna Robinson, the Chief Marketing Officer at THE ICONIC

Jo’s expertise is around driving customer-centric growth and developing and executing innovative and strategic marketing plans.

With over 26 years of commercial experience across retail and FMCG and represents a combination of marketing, sales, and leadership. Joanna has worked with the likes of P&G, Unilever, J&J, Colgate Palmolive, Estee Lauder, and Chatime, her career spans Australia, Asia, North Africa, the Middle East, and Turkey.

Jo also operates as a Sessional Lecturer at the University of Sydney, teaching Marketing and Leadership.

A strong advocate for women's empowerment, diversity, and gender equality in the workplace, Joanna is also passionate about mentoring and developing the next generation of marketers.

In this episode, we explore Jo’s journey to becoming CMO of THE ICONIC, the dynamics of her role, the key trends and opportunities shaping the future of eCommerce, and THE ICONIC’s commitment to innovation, sustainability, and inclusivity.

We also dive into how Jo manages her mindset and well-being amidst the fast-paced retail landscape and her advice for brands aiming to scale in today’s competitive market.

You can connect with Joanne at:

LinkedIn - https://www.linkedin.com/in/joanna-robinson-3118a125/?originalSubdomain=au

Check out THE ICONIC

Got You Looking 👀

------

NOW OPEN - Join our INDIA SOURCING EXPERIENCE TRIP in February 2025.  Express your Interest** here.**

If you would like to take your Fashion Business to the next level and work with Elizabeth and her team in 2025, connect with Fashion Equipped via any of the following links and enquire about Consulting, Mentorship or Online Learning.

Instagram: @‌fashionequipped  @‌startyourfashionbusiness_au

Podcast Insta: @‌fashionbusinessmindset

Facebook: www.facebook.com/fashionequipped

Website:Fashion Business Consulting and Mentoring | Fashion Equipped

Let's do this together, let's make The Fashion Business, YOUR Business!

#FashionBusinessMindsetPodcast#FashionEquipped #StartYourFashionBusiness

#podcastersofinstagram#melbournebusiness#sydneybusiness#brisbanebusiness#fashionbusiness#Australianbusiness#businessadvice#podcaster#australianfashion #fasionbusinessconsultant #consulting #consultancy #businessstratey #businessstrategist  #businesstips#goodbusiness#businesspodcast #TheIconic #CMO #ChiefMarketingOfficer #eCommerce #BrandStrategy #Technology #FashTech

In this episode I’m thrilled to welcome Joanna Robinson, the Chief Marketing Officer at THE ICONIC
Jo’s expertise is around driving customer-centric growth and developing and executing innovative and strategic marketing plans.
With over 26 years of commercial experience across retail and FMCG and represents a combination of marketing, sales, and leadership. Joanna has worked with the likes of P&amp;G, Unilever, J&amp;J, Colgate Palmolive, Estee Lauder, and Chatime, her career spans Australia, Asia, North Africa, the Middle East, and Turkey.
Jo also operates as a Sessional Lecturer at the University of Sydney, teaching Marketing and Leadership.
A strong advocate for women's empowerment, diversity, and gender equality in the workplace, Joanna is also passionate about mentoring and developing the next generation of marketers.
In this episode, we explore Jo’s journey to becoming CMO of THE ICONIC, the dynamics of her role, the key trends and opportunities shaping the future of eCommerce, and THE ICONIC’s commitment to innovation, sustainability, and inclusivity.
We also dive into how Jo manages her mindset and well-being amidst the fast-paced retail landscape and her advice for brands aiming to scale in today’s competitive market.
You can connect with Joanne at:
LinkedIn - <a href="https://www.linkedin.com/in/joanna-robinson-3118a125/?originalSubdomain=au" data-testid="link-with-safety" data-renderer-mark="true">https://www.linkedin.com/in/joanna-robinson-3118a125/?originalSubdomain=au</a>
Check out THE ICONIC
<a href="https://www.theiconic.com.au/got-you-looking/" data-testid="inline-card-resolved-view">Got You Looking 👀</a>
------
NOW OPEN - Join our INDIA SOURCING EXPERIENCE TRIP in February 2025.  Express your Interest<a href="https://fashionequipped.com.au/india-sourcing-experience" data-testid="link-with-safety" data-renderer-mark="true">** here.**</a>
If you would like to take your Fashion Business to the next level and work with Elizabeth and her team in 2025, connect with Fashion Equipped via any of the following links and enquire about Consulting, Mentorship or Online Learning.
Instagram:<a href="https://www.instagram.com/fashionequipped/" data-testid="link-with-safety" data-renderer-mark="true"> @‌fashionequipped</a><a href="https://www.instagram.com/startyourfashionbusiness_au/" data-testid="link-with-safety" data-renderer-mark="true">  @‌startyourfashionbusiness_au</a>
Podcast Insta:<a href="https://www.instagram.com/fashionbusinessmindset/" data-testid="link-with-safety" data-renderer-mark="true"> @‌fashionbusinessmindset</a>
Facebook:<a href="https://www.facebook.com/fashionequipped" data-testid="link-with-safety" data-renderer-mark="true"> www.facebook.com/fashionequipped</a>
Website:<a href="http://www.fashionequipped.com.au/" data-testid="inline-card-resolved-view">Fashion Business Consulting and Mentoring | Fashion Equipped</a>
Let's do this together, let's make The Fashion Business, YOUR Business!
<a href="https://www.instagram.com/explore/tags/fashionbusinessmindsetpodcast/" data-testid="link-with-safety" data-renderer-mark="true">#FashionBusinessMindsetPodcast</a> <a href="https://www.instagram.com/explore/tags/fashionequipped/" data-testid="link-with-safety" data-renderer-mark="true">#FashionEquipped</a> #StartYourFashionBusiness
<a href="https://www.instagram.com/explore/tags/podcastersofinstagram/" data-testid="link-with-safety" data-renderer-mark="true">#podcastersofinstagram</a>  <a href="https://www.instagram.com/explore/tags/melbournebusiness/" data-testid="link-with-safety" data-renderer-mark="true">#melbournebusiness</a> <a href="https://www.instagram.com/explore/tags/sydneybusiness/" data-testid="link-with-safety" data-renderer-mark="true">#sydneybusiness</a> <a href="https://www.instagram.com/explore/tags/brisbanebusiness/" data-testid="link-with-safety" data-renderer-mark="true">#brisbanebusiness</a>  <a href="https://www.instagram.com/explore/tags/fashionbusiness/" data-testid="link-with-safety" data-renderer-mark="true">#fashionbusiness</a> <a href="https://www.instagram.com/explore/tags/australianbusiness/" data-testid="link-with-safety" data-renderer-mark="true">#Australianbusiness</a> <a href="https://www.instagram.com/explore/tags/businessadvice/" data-testid="link-with-safety" data-renderer-mark="true">#businessadvice</a> <a href="https://www.instagram.com/explore/tags/podcaster/" data-testid="link-with-safety" data-renderer-mark="true">#podcaster</a> <a href="https://www.instagram.com/explore/tags/australianfashion/" data-testid="link-with-safety" data-renderer-mark="true">#australianfashion</a> #fasionbusinessconsultant #consulting #consultancy #businessstratey #businessstrategist  <a href="https://www.instagram.com/explore/tags/businesstips/" data-testid="link-with-safety" data-renderer-mark="true">#businesstips</a> <a href="https://www.instagram.com/explore/tags/goodbusiness/" data-testid="link-with-safety" data-renderer-mark="true">#goodbusiness</a> <a href="https://www.instagram.com/explore/tags/businesspodcast/" data-testid="link-with-safety" data-renderer-mark="true">#businesspodcast</a> #TheIconic #CMO #ChiefMarketingOfficer #eCommerce #BrandStrategy #Technology #FashTech

Fashion Business Mindset is your FROW seat to 'real' stories from Designers, Brands, Entrepreneurs, Makers & Mentors. Our mission? To increase the success rate in the Fashion Industry by creating a dynamic fashion business eco-system. Fashion Business Mindset provides industry insights and insider access to The Future of Fashion. Hosted & created by Elizabeth Formosa, the Founder of Fashion Equipped.

https://fashionequipped.com.au/

Fashion Business Mindset is your FROW seat to 'real' stories from Designers, Brands, Entrepreneurs, Makers &amp; Mentors. Our mission? To increase the success rate in the Fashion Industry by creating a dynamic fashion business eco-system. Fashion Business Mindset provides industry insights and insider access to The Future of Fashion. Hosted &amp; created by Elizabeth Formosa, the Founder of Fashion Equipped.
<a href="https://fashionequipped.com.au/">https://fashionequipped.com.au/</a>

Fashion Business Mindset is your FROW seat to the ‘real’ stories from Designers, Brands, Entrepreneurs, Makers & Mentors.

Fashion Business Mindset

Fashion Business Mindset is your FROW seat to 'real' stories from Brands, Designers, Entrepreneurs, Makers and Mentors. Our mission? For you to tap into a dynamic fashion business elevation eco-system. Fashion Business Mindset provides access to rare conversations with industry thought leaders and changemakers. You'll gain insider access to The Future of Fashion. Hosted & created by Elizabeth Formosa, the Founder of Fashion Equipped.

https://fashionequipped.com.au/



-- 

This is a Guide Your Light Network Production | Podcasts with Purpose

www.guideyourlightnetwork.com

Fashion Business Mindset is your FROW seat to 'real' stories from Brands, Designers, Entrepreneurs, Makers and Mentors. Our mission? For you to tap into a dynamic fashion business elevation eco-system. Fashion Business Mindset provides access to rare conversations with industry thought leaders and changemakers. You'll gain insider access to The Future of Fashion. Hosted &amp; created by Elizabeth Formosa, the Founder of Fashion Equipped.
<a href="https://fashionequipped.com.au/">https://fashionequipped.com.au/</a>
 
-- 
This is a Guide Your Light Network Production | Podcasts with Purpose
<a href="http://www.guideyourlightnetwork.com">www.guideyourlightnetwork.com</a>

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