In this Episode Elizabeth speaks with Effie Kats, Melbourne Designer & Founder Bayse Brand & Dead End Lovers.
Effie founded Zachary the label in 2013 which she operated for 5 years.After exiting Zachary, Effie launched her namesake label in 2018 which focusses on made to measure garments with a view to create perfectly tailored, sustainable pieces that last in your wardrobe for years to come.
During this real and raw conversation with Effie shares the some of the challenges she’s faced, the bravery it takes to re-establish yourself, the importance of doing your inner work and the power of self belief.
This episode was recorded in late April 2020 while we were all adjusting to our 'new normal.'
Key takeaways and tips: · Fill a gap based on what consumers actually want right now· Focus on exciting your customers, give them a unique experience· Establish a sound supply chain and work with incredible makers· The daily dynamics of a custom made model· Meet yourself, be real with yourself, and overcome creative blocks
Effie's book recommendation:How to Heal Yourself When No One Else Can
You can find Effie at:- effiekats.comWebsite @effiekats@baysebrand@deadendloversInstagram
Want to join our ‘Start Your Fashion Business’ Programme & Community? If you would like to learn online, gain the support of mentors and join an engaged community, please head over to:www.fashionequipped.com.au/start-your-fashion-business-programme/
You can find Fashion Equipped over at:Instagram: @fashionequippedPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.au
Let's do this together, let's make The Fashion Business, YOUR Business!

<div>In this Episode Elizabeth speaks with Effie Kats, Melbourne Designer &amp; Founder Bayse Brand &amp; Dead End Lovers.</div><div><br></div><div>Effie founded Zachary the label in 2013 which she operated for 5 years.</div><div>After exiting Zachary, Effie launched her namesake label in 2018 which focusses on made to measure garments with a view to create perfectly tailored, sustainable pieces that last in your wardrobe for years to come.</div><div><br></div><div>During this real and raw conversation with Effie shares the some of the challenges she’s faced, the bravery it takes to re-establish yourself, the importance of doing your inner work and the power of self belief.</div><div><br></div><div>This episode was recorded in late April 2020 while we were all adjusting to our 'new normal.'</div><div><br></div><div>Key takeaways and tips: </div><div>· Fill a gap based on what consumers actually want right now</div><div>· Focus on exciting your customers, give them a unique experience</div><div>· Establish a sound supply chain and work with incredible makers</div><div>· The daily dynamics of a custom made model</div><div>· Meet yourself, be real with yourself, and overcome creative blocks</div><div><br></div><div>Effie's book recommendation:</div><div><a href="https://www.booktopia.com.au/how-to-heal-yourself-when-no-one-else-can-amy-b-scher/book/9780738745541.html" target="_blank">How to Heal Yourself When No One Else Can</a></div><div><br></div><div>You can find Effie at:</div><div>- <a href="https://effiekats.com/" target="_blank">effiekats.com</a>Website </div><div> <a href="https://www.instagram.com/effiekats/?hl=en" target="_blank">@effiekats</a> <a href="https://www.instagram.com/baysebrand/?hl=en" target="_blank">@baysebrand</a> <a href="https://www.instagram.com/deadendlovers/?hl=en" target="_blank">@deadendlovers</a>Instagram</div><div><br></div><div>Want to join our ‘Start Your Fashion Business’ Programme &amp; Community? </div><div>If you would like to learn online, gain the support of mentors and join an engaged community, please head over to:</div><div><a href="http://www.fashionequipped.com.au/start-your-fashion-business-programme/" target="_blank">www.fashionequipped.com.au/start-your-fashion-business-programme/</a></div><div><br></div><div>You can find Fashion Equipped over at:</div><div>Instagram: @<a href="http://www.instagram.com/fashionequipped/" target="_blank">fashionequipped</a></div><div>Podcast Insta: @<a href="http://www.instagram.com/fashionbusinessmindset/" target="_blank">fashionbusinessmindset</a></div><div>Facebook: <a href="http://www.facebook.com/fashionequipped/" target="_blank">www.facebook.com/fashionequipped</a></div><div>Website: <a href="http://www.fashionequipped.com.au/" target="_blank">www.fashionequipped.com.au</a></div><div><br></div><div>Let's do this together, let's make The Fashion Business, YOUR Business!</div>

Fashion Business Mindset is your FROW seat to 'real' stories from Designers, Brands, Entrepreneurs, Makers & Mentors. Our mission? To increase the success rate in the Fashion Industry by creating a dynamic fashion business eco-system. Fashion Business Mindset provides industry insights and insider access to The Future of Fashion. Hosted & created by Elizabeth Formosa, the Founder of Fashion Equipped.

https://fashionequipped.com.au/

<p>Fashion Business Mindset is your FROW seat to 'real' stories from Designers, Brands, Entrepreneurs, Makers &amp; Mentors. Our mission? To increase the success rate in the Fashion Industry by creating a dynamic fashion business eco-system. Fashion Business Mindset provides industry insights and insider access to The Future of Fashion. Hosted &amp; created by Elizabeth Formosa, the Founder of Fashion Equipped.</p>
<p><a href="https://fashionequipped.com.au/">https://fashionequipped.com.au/</a> </p>

Fashion Business Mindset is your FROW seat to the ‘real’ stories from Designers, Brands, Entrepreneurs, Makers & Mentors.

Fashion Business Mindset

Fashion Business Mindset is your FROW seat to 'real' stories from Brands, Designers, Entrepreneurs, Makers and Mentors. Our mission? For you to tap into a dynamic fashion business elevation eco-system. Fashion Business Mindset provides access to rare conversations with industry thought leaders and changemakers. You'll gain insider access to The Future of Fashion. Hosted & created by Elizabeth Formosa, the Founder of Fashion Equipped.

https://fashionequipped.com.au/



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This is a Guide Your Light Network Production | Podcasts with Purpose

www.guideyourlightnetwork.com

<p>Fashion Business Mindset is your FROW seat to 'real' stories from Brands, Designers, Entrepreneurs, Makers and Mentors. Our mission? For you to tap into a dynamic fashion business elevation eco-system. Fashion Business Mindset provides access to rare conversations with industry thought leaders and changemakers. You'll gain insider access to The Future of Fashion. Hosted &amp; created by Elizabeth Formosa, the Founder of Fashion Equipped.</p>
<p><a href="https://fashionequipped.com.au/">https://fashionequipped.com.au/</a></p>
<p> </p>
<p>-- </p>
<p>This is a Guide Your Light Network Production | Podcasts with Purpose</p>
<p><a href="http://www.guideyourlightnetwork.com">www.guideyourlightnetwork.com</a> </p>

In this Episode Elizabeth speaks with Effie Kats, Melbourne Designer & Founder Bayse Brand & Dead End...

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