Trey Wasserburger is a first generation rancher and he finds himself leading a cattle operation growing premium beef, from conception to consumer, that will go to the world’s largest retailer. We discuss how they built the business, meeting the demands of a changing consumer, and overcoming the challenges of the beef industry. 

<p>Trey Wasserburger is a first generation rancher and he finds himself leading a cattle operation growing premium beef, from conception to consumer, that will go to the world’s largest retailer. We discuss how they built the business, meeting the demands of a changing consumer, and overcoming the challenges of the beef industry. </p>

A farmer-to-farmer conversation focusing on best practices to boost yields.  We’ll find out what’s working – and what’s not – in fields across farm country.

Farming the Countryside with Andrew McCrea

Andrew McCrea hosts a farmer-to-farmer conversation focusing on topics of interest in production agriculture and rural America. We’ll find out what’s working – and what’s not – in fields, pastures, businesses and towns across farm country. To listen, click on episodes below to listen download the AgriTalk app, search on Apple Podcasts or Google Play. Andrew McCrea also hosts American Countryside, which can be found here: http://americancountryside.com.

<p>Andrew McCrea hosts a farmer-to-farmer conversation focusing on topics of interest in production agriculture and rural America. We&rsquo;ll find out what&rsquo;s working &ndash; and what&rsquo;s not &ndash; in fields, pastures, businesses and towns across farm country. To listen, click on episodes below to listen download the AgriTalk app, search on Apple Podcasts or Google Play. Andrew McCrea also hosts American Countryside, which can be found here: http://americancountryside.com.</p>

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