Featuring audio from the June 19 Drovers webinar, Technology, Traceability and the Beef Industry of the Future. 

Nevil Speer and Dale Blasi examine the current technology and application of traceability for the beef industry and traceability’s role in the future of the beef industry. Specifically, the panel will discuss how they anticipate the COVID-19 pandemic will affect demands for traceability from cattle producers.