Dr. Raul Coimbra, M.D., PhD is the new chief surgeon at Riverside University Health System (RUHS) Medical Center in Moreno Valley and president of the board for the World Coalition of Trauma Care.

Dr. Coimbra came on the program to discuss Trauma Care and Prevention. He wants the public to think of trauma as a preventable disease so they can focus on preventing traumatic injuries.

Injury Prevention is a key component of their trauma outreach program. “Stop the Bleed” campaign is a program designed to teach the public how to deal with trauma and serious injuries in public before emergency services arrive.