The Steamy, Billion-Dollar World of Romantasy

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Bloomberg’s daily news podcast Big Take recently released an episode about the meteoric and very lucrative rise of the “Romantasy” literary genre, which our reporters explored in a Businessweek story this fall. Please enjoy, and hop on over to subscribe to their feed if you like what you hear!

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Romantasy books have created a near-billion-dollar industry in the US alone. This week, fans are racing to grab a copy of Rebecca Yarros’ Threshing Day, and bracing for the sixth installment of one of the genre’s biggest hits, A Court of Thorns and Roses by Sarah J. Maas, coming later this month.On today’s Big Take podcast, Bloomberg’s Hannah Miller and Madison Muller take host David Gura into the booming world of publishing’s runaway obsession. And The Knave and the Moon author Rachel Gillig talks about going from preschool teacher to global literary celebrity.

Read more: The Steamy, Magical and Now Very Lucrative Romantasy Business

We have a special Bloomberg subscription offer for podcast listeners at Bloomberg.com/podcastoffer.

Host: David Gura; Guests: Hannah Miller, Madison Muller; Produced by Julia Press and David Fox; Edited by Aaron Edwards; Engineering by Sean Carter; Illustration by Anna Podedworna.

 
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