Women’s sports are exploding in popularity and revenue, but which is up next to breakthrough? Businessweek reporter Amanda Mull went to Indianapolis to find out why the NFL believes that flag football will be America’s next monoculture moment. Plus, how would you feel if everyone paid a different price for a carton of eggs? Surveillance pricing is moving beyond the internet and into big box stores, and our very own Max Chafkin has the reporting behind the trend.