To celebrate Black Friday, this week’s Everybody’s Business is all about two staples of this unofficial US holiday: commerce and football. First, New York Times’ Ken Belson sits down with Max and Stacey to discuss his new book Every Day Is Sunday: How Jerry Jones, Robert Kraft, and Roger Goodell Turned the NFL into a Cultural & Economic Juggernaut. Belson explains how the National Football League has managed to grow into the most valuable sports league in the world and why the game is so perfectly suited for television.

Also paying a visit to the studio is Wirecutter’s Annemarie Conte. She breaks down how the popular site manages to dig out and organize such a barrage of deals, and previews what jaded consumers can expect this Black Friday, amid tariffs and trade wars.