We here at Everybody’s Business are big fans of our colleagues and friends over at Big Take, Bloomberg’s daily news podcast. They just released and episode hosted by our very own Stacey Vanek Smith and we'd love to share it. Please enjoy, and hop on over to subscribe to their feed if you like what you hear!
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The oldest Gen Alphas are still in high school, but some of the early reviews have been scathing. Unruly. Nihilistic. Bad at reading. Yet when Bloomberg Businessweek’s Stacey Vanek Smith dug into the research, she emerged with a more optimistic view on the most online generation yet. Tech savvy. Globally minded. Also, preternaturally good at skincare.

On today’s Big Take podcast, Smith tells host David Gura about the cohort that accounts for $100 billion a year in direct spending power in the US alone – and what it might look like when it begins to enter the workforce.

Read more: Gen Alpha Can’t Be Ignored

We have a special Bloomberg subscription offer for podcast listeners at Bloomberg.com/podcastoffer.

Hosted by David Gura; Produced by David Fox; Reported by Stacey Vanek Smith; Edited by Jeffrey Grocott.

Fact-checking by Laura Newcombe; Engineering by Alex Sugiura.

Senior Producer: Naomi Shavin; Deputy Executive Producer: Julia Weaver. Executive Producer: Nicole Beemsterboer.