As we dive into a new decade, it’s a good time to stop and consider the value that events and the people who plan them provide — both in a direct, revenue-generating sense and in a more big-picture way. To discuss the evolving role of meeting planners, we spoke with Sherrif Karamat, CEO and president of the Professional Convention Management Association. Here he discusses why financial returns are just a piece of the ROI that event organizers should be measuring and how planners should be thinking about the work they do.

<p>As we dive into a new decade, it&rsquo;s a good time to stop and consider the value that events and the people who plan them provide &mdash; both in a direct, revenue-generating sense and in a more big-picture way. To discuss the evolving role of meeting planners, we spoke with Sherrif Karamat, CEO and president of the Professional Convention Management Association. Here he discusses why financial returns are just a piece of the ROI that event organizers should be measuring and how planners should be thinking about the work they do.</p>

Hosted by Northstar Meetings Group, Eventful invites you to listen in on insightful conversations about hot topics in the meetings and events industry. Tune in for interviews and analysis of the editorial coverage in Meetings & Conventions, Successful Meetings, Meeting News and Incentive.