What's it take to effectively market an incentive program? We asked two incentive experts — Mike May, president and owner of Brightspot Incentives, and Scott Siewert, president of Fab at Incentives — who offered illuminating and sometimes surprising answers. Would you believe Pablo Picasso and Space Invaders offer insight into incentive marketing? Listen to find out why.

<p>What's it take to effectively market an incentive program? We asked two incentive experts — Mike May, president and owner of Brightspot Incentives, and Scott Siewert, president of Fab at Incentives — who offered illuminating and sometimes surprising answers. Would you believe Pablo Picasso and Space Invaders offer insight into incentive marketing? Listen to find out why.</p>

Hosted by Northstar Meetings Group, Eventful invites you to listen in on insightful conversations about hot topics in the meetings and events industry. Tune in for interviews and analysis of the editorial coverage in Meetings & Conventions, Successful Meetings, Meeting News and Incentive.