Innovation in the meetings industry is moving at a fast pace. New tools and creative solutions are making it easier than ever for planners to create impactful events and boost their bottom line. For today's episode, we speak with a pair of experts who have their fingers on the pulse of how the industry is using tech: Keith Johnston, managing partner of i3 and the person behind Plannerwire, and Mark Cooper, CEO of the International Association of Conference Centers, which represents almost 400 venues worldwide. They share their specific tips on how planners can use technology to better reach their goals.

Innovation in the meetings industry is moving at a fast pace. New tools and creative solutions are making it easier than ever for planners to create impactful events and boost their bottom line. For today's episode, we speak with a pair of experts who have their fingers on the pulse of how the industry is using tech: Keith Johnston, managing partner of i3 and the person behind Plannerwire, and Mark Cooper, CEO of the International Association of Conference Centers, which represents almost 400 venues worldwide. They share their specific tips on how planners can use technology to better reach their goals.

Hosted by Northstar Meetings Group, Eventful invites you to listen in on insightful conversations about hot topics in the meetings and events industry. Tune in for interviews and analysis of the editorial coverage in Meetings & Conventions, Successful Meetings, Meeting News and Incentive.