More than a year into a global pandemic, if there’s one thing meeting planners have learned, it’s that connecting with at-home attendees presents distinct challenges. In the virtual environment, every detail needs to be reconsidered, from the flow of the agenda to education formats, marketing and more. Even as in-person events return, it’s important to consider welcoming virtual attendees for hybrid gatherings.

To discuss these points, we spoke with Melissa Park, a global event producer who has specialized in creating events for the tech industry, first at Hortonworks data software company in California, and now as an independent planner based in Australia. She recently launched a masterclass on 7 Steps to Event Success. On this episode of Eventful: The Podcast for Meeting Professionals, Northstar Meetings Group Deputy Editor Alex Palmer speaks to Park about how to keep attendee eyes on screens for virtual events. 

This episode is sponsored by Colombia, the most welcoming country in the world for all events.