Brightcove’s David Bornstein discusses how they’re helping to transform the cultural event into must-watch TV.
 
In normal years, the month of March means people are about to flock in droves to Austin, Texas — home to South by Southwest. The gathering has become an increasingly high-profile cultural event, a conglomeration of an interactive media and tech conference with a concurrent film and music festival. But this year it's all happening online.
 
One of the entities helping to execute SXSW in its digital incarnation, beginning March 16, is Brightcove, which will provide the video platform through which the content will be delivered. On this episode of Eventful: The Podcast for Meeting Professionals, Dave Bornstein, Brightcove’s field chief technology officer, discusses how the production of this year’s SXSW will differ from much of the virtual event content we've been consuming online over the past year.
 
In this conversation, Bornstein tells Michael Shapiro, Northstar Meetings Group’s editor of news and technology, about how his team is creating an event where the attendee “grabs their remote, not their keyboard” (4:18), how it balances scheduled content and viewers’ choices (8:45) and the unique challenges of producing content for an event such as SXSW (12:20).

Brightcove&rsquo;s David Bornstein discusses how they&rsquo;re helping to transform the cultural event into must-watch TV. &nbsp; In normal years, the month of March means people are about to flock in droves to Austin, Texas &mdash; home to South by Southwest. The gathering has become an increasingly high-profile cultural event, a conglomeration of an interactive media and tech conference with a concurrent film and music festival. But this year it's all happening online. &nbsp; One of the entities helping to execute SXSW in its digital incarnation, beginning March 16, is Brightcove, which will provide the video platform through which the content will be delivered. On this episode of Eventful: The Podcast for Meeting Professionals, Dave Bornstein, Brightcove&rsquo;s field chief technology officer, discusses how the production of this year&rsquo;s SXSW will differ from much of the virtual event content we've been consuming online over the past year. &nbsp; In this conversation, Bornstein tells Michael Shapiro, Northstar Meetings Group&rsquo;s editor of news and technology, about how his team is creating an event where the attendee &ldquo;grabs their remote, not their keyboard&rdquo; (4:18), how it balances scheduled content and viewers&rsquo; choices (8:45) and the unique challenges of producing content for an event such as SXSW (12:20).

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