Is it time to say bye, bye, birdie to the iconic blue bird icon, now that Twitter has officially rebranded to "X"? This is part of Elon Musk's mission to reinvent the social media platform and create an “everything app", so we look at the early reactions to this change, and whether these sorts of radical rebranding exercises are effective.



Image Credit: Pexels

Is it time to say bye, bye, birdie to the iconic blue bird icon, now that Twitter has officially rebranded to "X"? This is part of Elon Musk's mission to reinvent the social media platform and create an “everything app", so we look at the early reactions to this change, and whether these sorts of radical rebranding exercises are effective.Image Credit: Pexels

The Evening Edition team restores sanity to your day even as you’re stuck in traffic trying to get home. And let's face it, who isn’t? We tackle the biggest headlines with analysis, updates and opinions, and get your take on all the issues that matter most. And as a bonus: the stories are soundtracked to BFM's distinctive music and tunes!

The Evening Edition runs the gamut, bringing you current affairs stories, in-depth interviews, and a slice of pop culture as you wind down for the day.

The Evening Edition team restores sanity to your day even as you’re stuck in traffic trying to get home. And let's face it, who isn’t? We tackle the biggest headlines with analysis, updates and opinions, and get your take on all the issues that matter most. And as a bonus: the stories are soundtracked to BFM's distinctive music and tunes! The Evening Edition runs the gamut, bringing you current affairs stories, in-depth interviews, and a slice of pop culture as you wind down for the day.

Evening Edition

The Evening Edition team restores sanity to your day even as you’re stuck in traffic trying to get home. And let's face it, who isn’t? We tackle the biggest headlines with analysis, updates and opinions, and get your take on all the issues that matter most. And as a bonus: the stories are soundtracked to BFM's distinctive music and tunes! 

The Evening Edition runs the gamut, bringing you current affairs stories, in-depth interviews, and a slice of pop culture as you wind down for the day.

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