An article on Quartz argues that sales like Black Friday attract mainly low-value customers with low brand loyalty. But Hans-Peter Ressel, former CEO of LAZADA Malaysia, thinks that it's crucial for businesses to engage in these sales events.

An <a href="https://qz.com/1753798/black-friday-is-bad-for-business/?utm_source=email&amp;utm_medium=daily-brief">article</a>&nbsp;on Quartz argues that sales like Black Friday attract mainly low-value customers with low brand loyalty. But Hans-Peter Ressel, former CEO of LAZADA Malaysia, thinks that it's crucial for businesses to engage in these sales events.

The Evening Edition team restores sanity to your day even as you’re stuck in traffic trying to get home. And let's face it, who isn’t? We tackle the biggest headlines with analysis, updates and opinions, and get your take on all the issues that matter most. And as a bonus: the stories are soundtracked to BFM's distinctive music and tunes!

The Evening Edition runs the gamut, bringing you current affairs stories, in-depth interviews, and a slice of pop culture as you wind down for the day.

The Evening Edition team restores sanity to your day even as you’re stuck in traffic trying to get home. And let's face it, who isn’t? We tackle the biggest headlines with analysis, updates and opinions, and get your take on all the issues that matter most. And as a bonus: the stories are soundtracked to BFM's distinctive music and tunes! The Evening Edition runs the gamut, bringing you current affairs stories, in-depth interviews, and a slice of pop culture as you wind down for the day.

Evening Edition

The Evening Edition team restores sanity to your day even as you’re stuck in traffic trying to get home. And let's face it, who isn’t? We tackle the biggest headlines with analysis, updates and opinions, and get your take on all the issues that matter most. And as a bonus: the stories are soundtracked to BFM's distinctive music and tunes! 

The Evening Edition runs the gamut, bringing you current affairs stories, in-depth interviews, and a slice of pop culture as you wind down for the day.

Advertisement