Dr. Sifiso Falala who is the founder and Chief Executive Officer of Sovereign Africa Ratings. Furthermore, he is the CEO of Plus 94 Research, one of the largest independent market research companies in South Africa. He is the current President of Pan African Media Research Organisation (PAMRO), a former Chairman of Southern African Marketing Research Association (SAMRA) and is currently a member of European Society for Opinion and Marketing Research (ESOMAR). He holds a Doctor of Philosophy (PhD) degree from the Da Vinci Institute, Master of Science in Population Studies, and Bachelor of Business Studies with Honours.