In the digital age, media and information literacy is no longer optional it is essential for businesses, organizations, and individuals alike. As outlined by the UN’s “Global Media and Information Literacy initiative (MIL), helps empower people by giving them the skills to critically analyse information, combat misinformation, and make informed decisions.

For corporations, this means navigating an environment where consumer opinions are shaped by social media, reviews, and global digital trends. Understanding this landscape is key to building trust and engaging audiences in meaningful ways.

Companies must be aware of how information is consumed, how it impacts their brand, and how they can strategically respond to public sentiment