Today we're diving into the murky waters of financial scams—those deceptively alluring traps that promise high returns with little to no risk. What exactly constitutes a scam? How can you recognize one before it's too late? We'll explore the telltale signs of scams, such as promises of unusually high profits, vague details about the operation, and pressure to act quickly. We'll also discuss why people fall for scams, often driven by a combination of greed, fear, and sometimes desperation. Plus, we'll arm you with strategies to protect yourself, emphasizing the importance of research, skepticism, and the old adage that if something seems too good to be true, it probably is. So join our discussion on Financial Matter about financial scams with Dr Frank Magwegwe, Head of Financial Wellness and Advisory at Nedbank and GIBS faculty member, unpacks this for us.