Did you know that every year, 3.2 billion trees are cut down to make paper packaging, or fabrics such as rayon and viscose? Many of these trees come from the world’s most ancient and endangered Forests. We're smarter than that, says this week's guest, Nicole Rycroft, Founder and Executive Director of Canopy Planet. 

Canopy is on a mission to protect the world’s forests, species, and climate, and to help advance Indigenous communities’ rights. And Nicole wants fashion industry to transition to what she calls 'next generation solutions' - using waste feedstocks instead of virgin trees to make cellulosic fibres. Can we do it? Why is biodiversity such a hot topic? And how are brands, policy makers and investors stepping up? 

This podcast is brought to you by the Ethical Fashion Initiative.

Find out more at https://ethicalfashioninitiative.org/

Our music is from the original production From Kabul to Bamako, music directed by Saïd Assadi.

This podcast was produced with the financial support of the European Union. Its contents are the sole responsibility of ITC Ethical Fashion Initiative and do not necessarily reflect the views of the European Union.