Is there a science to naming your brand? What about choosing or designing your brand’s assets, such as a logo, jingle, colours or packaging? Should you sign on a celebrity or an influencer? Which platform should you advertise on, and is all marketing just performance marketing? Too many questions? Clear your confusion as your teacher, Shashank Mehta (Founder & CEO, The Whole Truth Foods) breaks down the art and science of building a brand.

You can follow our host Suresh Venkat on his social media: Twitter, Linkedin and Instagram

Catch the latest episode of ET Startup School on your favourite podcast streaming platform - ET Play, The Economic Times, Spotify, Google Podcasts, Apple Podcasts, JioSaavn, Amazon Music and Castbox.

Is there a science to naming your brand? What about choosing or designing your brand’s assets, such as a logo, jingle, colours or packaging? Should you sign on a celebrity or an influencer? Which platform should you advertise on, and is all marketing just performance marketing? Too many questions? Clear your confusion as your teacher, <a href="https://in.linkedin.com/in/shashank-mehta-977925a">Shashank Mehta</a> (Founder &amp; CEO, <a href="https://thewholetruthfoods.com/">The Whole Truth Foods</a>) breaks down the art and science of building a brand.
You can follow our host Suresh Venkat on his social media:<a href="https://twitter.com/Suvenk"> Twitter</a>,<a href="https://www.linkedin.com/in/suvenk/"> Linkedin</a> and<a href="https://www.instagram.com/anchorman_suresh/"> Instagram</a>
Catch the latest episode of ET Startup School on your favourite podcast streaming platform -<a href="https://www.etplay.com/startup-school"> ET Play</a>,<a href="https://economictimes.indiatimes.com/news/podcast/et-startup-school?from=mdr"> The Economic Times</a>,<a href="https://open.spotify.com/show/4IdQAIehKU7IbgBxhA4O4a?si=8f17734fca574057"> Spotify</a>,<a href="https://podcasts.google.com/feed/aHR0cHM6Ly93d3cub21ueWNvbnRlbnQuY29tL2QvcGxheWxpc3QvNjBiMmU5MjYtZTVmOC00YjkwLWE0NjUtYWVmOTAxMTYzMDAxL2JkZjFlYzFkLTkzZTMtNGIyNS04Nzc5LWFmNGUwMDBiZWNmMy8yYTY3MWYyOC0xOGNjLTRiZWQtYjcyMy1hZjRlMDAwZTg5MTAvcG9kY2FzdC5yc3M"> Google Podcasts</a>,<a href="https://podcasts.apple.com/in/podcast/et-startup-school/id1654975600"> Apple Podcasts</a>,<a href="https://www.jiosaavn.com/shows/et-startup-school/1/VzcyLU-ZwP8_"> JioSaavn</a>,<a href="https://music.amazon.in/podcasts/c92bb8b1-550a-4292-97fb-61b616318aa4/et-startup-school"> Amazon Music</a> and<a href="https://castbox.fm/channel/id5215308?utm_source=website&amp;utm_medium=dlink&amp;utm_campaign=ex_share_ch&amp;utm_content=ET%20Startup%20School-CastBox_FM"> Castbox</a>.

 Welcome to ET Startup School. A step-by-step guide to building your startup and helping it succeed. Host Suresh Venkat quizzes entrepreneurs to put together a 12-step program for beginners. From the basics of "What should I do with my idea?" to " How do I figure out Product-Market fit?" and expanding to " How do I prioritize spending?", ET Startup School gets you the answers from founders who have cracked it and lessons from the actions that failed. So, get your notepad out, it’s time for school! A new episode drops every Friday. 

Welcome to ET Startup School. A step-by-step guide to building your startup and helping it succeed. Host Suresh Venkat quizzes entrepreneurs to put together a 12-step program for beginners. From the basics of "What should I do with my idea?" to " How do I figure out Product-Market fit?" and expanding to " How do I prioritize spending?", ET Startup School gets you the answers from founders who have cracked it and lessons from the actions that failed. So, get your notepad out, it’s time for school! A new episode drops every Friday.

12-step program delivered weekly on how to start and succeed in your startup

ET Startup School

A step-by-step guide to starting your startup and helping it succeed. Host Suresh Venkat quizzes startup entrepreneurs to put together a 12-step program for beginners. From the basics of "What do when I have a good idea?" to "How do I assess the market for my product?" and expanding to "Founder or Management, do I get a salary?", ET Startup School gets you the answers from founders who have cracked it and also lessons from the steps that failed, so get your notepad out its time for school! 

A step-by-step guide to starting your startup and helping it succeed. Host Suresh Venkat quizzes startup entrepreneurs to put together a 12-step program for beginners. From the basics of "What do when I have a good idea?" to "How do I assess the market for my product?" and expanding to "Founder or Management, do I get a salary?", ET Startup School gets you the answers from founders who have cracked it and also lessons from the steps that failed, so get your notepad out its time for school!

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