David Henderson⁠—emeritus professor of economics with the Naval Postgraduate School in Monterey, California⁠—and Steve Globerman⁠—professor emeritus at Western Washington University and the Addington Chair in Measurement at the Fraser Institute⁠—both join Rosemarie Fike once more to talk about why the UCLA school of economics has remained relevant in today's world. Especially how even when it comes to social issues, companies are ultimately bound by the preferences of their consumers.