As Ash Knop, CEO and Co-Founder of Wilderlands, tells host Elena Lambros, the vision to create a simple yet powerful way to value and protect nature through the introduction of one of the world's first voluntary biodiversity credits, the Biological Diversity Unit (BDU) was one made to recognise the value of nature and to put a price on it.

Throughout the discussion, Ash highlights how Wilderlands collaborates with landholders, conservation organisations, and businesses to create meaningful and scalable conservation projects. These projects not only safeguard precious habitats but also integrate First Nations perspectives, ensuring a more holistic approach to environmental stewardship.

Discussing the challenges and aspirations of scaling Wilderlands' impact, and off the back of Cop 16, Ash speaks of the importance of leadership in driving the nature-positive movement, advocating for proactive business and individual engagement to preserve the planet’s biodiversity for future generations rather than waiting for policy mandates.

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