Entertainment research powerhouse Kevin Goetz, founder and CEO of Screen Engine, reveals behind-the-scenes strategies Hollywood uses to create hit films. Goetz breaks down insights from his new book, How to Score in Hollywood: Secrets to Success in the Movie Business, explaining how audience testing, smart budgeting, and data-driven storytelling shape the movies we love.

Heather dives into Goetz’s decades of experience testing more than 5,000 movies, consulting for major studios, and helping guide box-office successes by aligning creative instincts with what audiences truly want. If you’ve ever wondered why some films soar while others stumble, or how streamers and theaters decide what gets made, this episode pulls back the curtain.

Perfect for filmmakers, entertainment fans, and anyone curious about Hollywood’s inner workings, this conversation offers a rare look at the business of storytelling — from the first spark of an idea to the final cut. 

Don't forget to subscribe to Entertain Me and follow Heather Brooker on Instagram @theheatherbrooker.

Entertainment research powerhouse Kevin Goetz,&nbsp;founder and CEO of Screen Engine, reveals behind-the-scenes strategies Hollywood uses to create hit films. Goetz breaks down insights from his new book,&nbsp;How to Score in Hollywood: Secrets to Success in the Movie Business, explaining how audience testing, smart budgeting, and data-driven storytelling shape the movies we love.
Heather dives into Goetz&rsquo;s decades of experience testing more than 5,000 movies, consulting for major studios, and helping guide box-office successes by aligning creative instincts with what audiences truly want. If you&rsquo;ve ever wondered why some films soar while others stumble, or how streamers and theaters decide what gets made, this episode pulls back the curtain.
Perfect for filmmakers, entertainment fans, and anyone curious about Hollywood&rsquo;s inner workings, this conversation offers a rare look at the business of storytelling &mdash; from the first spark of an idea to the final cut.&nbsp;
Don't forget to subscribe to Entertain Me and follow Heather Brooker on Instagram <a href="https://www.instagram.com/theheatherbrooker">@theheatherbrooker.</a>

🎬 Entertain Me! with Heather Brooker is your go-to podcast for everything that keeps us entertained! This is the show where entertainment meets in-depth interviews, comedy, and the vibrant pulse of Southern California. 

Each week, actress, comedian, and Emmy Award-winning journalist Heather Brooker dives into entertainment headlines, chats with industry insiders, and explores can’t-miss local events and theme park experiences in Southern California. We go beyond the headlines during conversations with newsmakers and add a fun, laid-back twist. Whether you’re a movie buff, a TV lover, looking for your next binge-worthy series, or just someone who wants to know what’s happening in SoCal, this is the place for you! 

🎬 Entertain Me! with Heather Brooker is your go-to podcast for everything that keeps us entertained! This is the show where entertainment meets in-depth interviews, comedy, and the vibrant pulse of Southern California. Each week, actress, comedian, and Emmy Award-winning journalist Heather Brooker dives into entertainment headlines, chats with industry insiders, and explores can’t-miss local events and theme park experiences in Southern California. We go beyond the headlines during conversations with newsmakers and add a fun, laid-back twist. Whether you’re a movie buff, a TV lover, looking for your next binge-worthy series, or just someone who wants to know what’s happening in SoCal, this is the place for you!

🎬 Entertain Me! with Heather Brooker is your go-to podcast for everything that keeps us entertained! This is the show where entertainment meets in-depth interviews, comedy, and the vibrant pulse of Southern California. 

Each week, actress, comedian,...

Entertain Me! with Heather Brooker

How Hollywood Really Works: Kevin Goetz on the Secrets Behind Hit Movies

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