What's really working for exporters right now? 

Turns out, successful expansions are not just about timing, and as a business, you may not always be the one choosing where to go next. 

In the fourth episode of Forum Playback, two top executives from two (seemingly) separate industries share their how-to guide to setting up shop outside Egypt. Featuring Andrew Key, the executive director of Enza, and Ahmed Wahby, Group CEO of Egypt Education Platform. 

Moderating the conversation is EnterpriseAM’s Executive Editor Salma El-Saeed.

Forum Playback is an eight-part series capturing the conversations we hosted as part of our annual EnterpriseAM Forum.

A full transcript of the panel is available on our website.

A big thank you to our sponsors: Banque Du Caire, Beltone, Banque Misr, HSBC, Mashreq, Post for Investment, Arkan Palm, Global Corp, MNT-Halan, Sodic, CI Capital, BCG, and Baker McKenzie. 

For additional coverage from the forum, go to:https://enterprise.news/egypt/en/archive/list/1/16/forum-2025/0/0/25/1 

The full forum agenda is available on: https://egyptforum2025.enterprise.news/

To learn how you can advertise with EnterpriseAM, get in touch with Moustafa Taalab: mtaalab@enterprisemea.com

What's really working for exporters right now?&nbsp;
Turns out, successful expansions are not just about timing, and as a business, you may not always be the one choosing where to go next.&nbsp;
In the fourth episode of Forum Playback, two top executives from two (seemingly) separate industries share their how-to guide to setting up shop outside Egypt. Featuring Andrew Key, the executive director of Enza, and Ahmed Wahby, Group CEO of Egypt Education Platform.&nbsp;
Moderating the conversation is EnterpriseAM&rsquo;s Executive Editor Salma El-Saeed.
Forum Playback is an eight-part series capturing the conversations we hosted as part of our annual EnterpriseAM Forum.
A full transcript of the panel is <a href="https://enterpriseam.com/egypt/2026/04/26/winning-in-new-markets-2/">available on our website</a>.
A big thank you to our sponsors: Banque Du Caire, Beltone, Banque Misr, HSBC, Mashreq, Post for Investment, Arkan Palm, Global Corp, MNT-Halan, Sodic, CI Capital, BCG, and Baker McKenzie.&nbsp;
For additional coverage from the forum, go to:<a href="https://enterprise.news/egypt/en/news/story/0b6bcfef-e267-4db9-8f6d-608c661fb824"> </a><a href="https://enterprise.news/egypt/en/archive/list/1/16/forum-2025/0/0/25/1">https://enterprise.news/egypt/en/archive/list/1/16/forum-2025/0/0/25/1</a>&nbsp;
The full forum agenda is available on: <a href="https://egyptforum2025.enterprise.news/">https://egyptforum2025.enterprise.news/</a>
To learn how you can advertise with EnterpriseAM, get in touch with Moustafa Taalab: <a href="mailto:mtaalab@enterprisemea.com">mtaalab@enterprisemea.com</a>

Crafted for smart, ambitious, and globally aware professionals — the C-suite, directors, fund managers, and entrepreneurs shaping the MENA business agenda. We bring you the stories that matter — whether that’s the ‘inside baseball’ scoop you need to understand the local market, or contextualizing our region within a global perspective.

Tune in to connect with a community as engaged in MENA business as you are, and get the stories you need on time and on the go.

Crafted for smart, ambitious, and globally aware professionals &mdash; the C-suite, directors, fund managers, and entrepreneurs shaping the MENA business agenda. We bring you the stories that matter &mdash; whether that&rsquo;s the &lsquo;inside baseball&rsquo; scoop you need to understand the local market, or contextualizing our region within a global perspective.
Tune in to connect with a community as engaged in MENA business as you are, and get the stories you need on time and on the go.

EnterpriseAM | Egypt

Forum Playback is your front-row seat to the definitive conversations that shaped the EnterpriseAM Business Forum.