Prasarana will be the first transit operator in ASEAN to embark on a naming rights exercise that will see the transformation of selected stations in Kuala Lumpur to provide commuters with a better experience. The launch of this 'naming rights' exercise will also be the beginning of a new platform for brands and companies to engage consumers in an innovative way, and is part of Prasarana’s continued effort to bring improvements to the capital’s rail transportation landscape. PHAR Partnerships lends their experience in the rollout.

<p>Prasarana will be the first transit operator in ASEAN to embark on a naming rights exercise that will see the transformation of selected stations in Kuala Lumpur to provide commuters with a better experience. The launch of this 'naming rights' exercise will also be the beginning of a new platform for brands and companies to engage consumers in an innovative way, and is part of Prasarana&rsquo;s continued effort to bring improvements to the capital&rsquo;s rail transportation landscape. PHAR Partnerships lends their experience in the rollout.</p>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

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