Values, when translated into workplace behaviours, can help to create an organisational culture that presents a sound basis for branding. And branding should reflect the corporate culture, which in turn should positively impact both internal and external stakeholders and connect with them at both a functional and emotional level. On a personal level, we should all be living lives that are aligned with our individual value systems. If we are in conflict with our inner values, it can cause dissonance within us, a sense of unease, which in the long term will lead to dissatisfaction, relationship issues and a host of other issues. It’s the last Monday of the month and as usual, Human Equation founder Sheila Singam sheds some insight on values as a driver for branding, both personal and corporate, through some case studies.

<p><span style="font-size: 14.4px;">Values, when translated into workplace behaviours, can help to create an organisational culture that presents a sound basis for branding. And branding should reflect the corporate culture, which in turn should positively impact both internal and external stakeholders and connect with them at both a functional and emotional level. On a personal level, we should all be living lives that are aligned with our individual value systems. If we are in conflict with our inner values, it can cause dissonance within us, a sense of unease, which in the long term will lead to dissatisfaction, relationship issues and a host of other issues. It&rsquo;s the last Monday of the month and as usual, Human Equation founder Sheila Singam sheds some insight on values as a driver for branding, both personal and corporate, through some case studies.</span></p>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

The essential toolkit for business, all in one place: from learning what to do and what not to do to the intricacies of keeping it all humming together nicely. Freda Liu, Jeff Sandhu, Audrey Raj, Richard Bradbury, Arvindh Yuvaraj and Christine Wong meld management with tech to keep you ahead of the trends that might vault productivity to another level.

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