One of the biggest challenges facing brands today is how they can merge the issues and opportunities delivered by technology (like the ever-increasing volume of customer data) with the human side of the equation - the customer experience and customer journey - in a way that truly reflects the brand promise. What needs to happen internally to deliver the promise of the investment made? And what needs to happen externally to increase the ‘brand love’ from your customers in a world driven by technology? Nigel Phillips, Malaysian Director for Bonsey Design Jaden joins us to talk about the main challenge facing brands today - Transformation.

<p>One of the biggest challenges facing brands today is how they can merge the issues and opportunities delivered by technology (like the ever-increasing volume of customer data) with the human side of the equation - the customer experience and customer journey - in a way that truly reflects the brand promise. What needs to happen internally to deliver the promise of the investment made? And what needs to happen externally to increase the &lsquo;brand love&rsquo; from your customers in a world driven by technology? Nigel Phillips, Malaysian Director for Bonsey Design Jaden joins us to talk about the main challenge facing brands today - Transformation.</p>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

The essential toolkit for business, all in one place: from learning what to do and what not to do to the intricacies of keeping it all humming together nicely. Freda Liu, Jeff Sandhu, Audrey Raj, Richard Bradbury, Arvindh Yuvaraj and Christine Wong meld management with tech to keep you ahead of the trends that might vault productivity to another level.

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