Brainstorming is often the go-to method when we're faced with challenges and stumped for solutions.  But it can be a highly flawed experience - there is a lack of direction and focus that rarely results in true innovation. And the term "think outside the box", can have the opposite effect of inspiring creativity. Alan Iny, the Senior Specialist for Creativity and Scenarios at the Boston Consulting Group and co-author of Thinking in New Boxes, joins us to explore exactly why "out of the box" is not sufficient, and how to find useful and practical new boxes, for sustainable creativity. 

<p>Brainstorming is often the go-to method when we're faced with challenges and stumped for solutions. &nbsp;But it can be a highly flawed experience - there is a lack of direction and focus that rarely results in true innovation. And the term "think outside the box", can have the opposite effect of inspiring creativity. Alan Iny, the Senior Specialist for Creativity and Scenarios at the Boston Consulting Group and co-author of Thinking in New Boxes, joins us to explore exactly why "out of the box" is not sufficient, and how to find useful and practical new boxes, for sustainable creativity.&nbsp;</p>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

The essential toolkit for business, all in one place: from learning what to do and what not to do to the intricacies of keeping it all humming together nicely. Freda Liu, Jeff Sandhu, Audrey Raj, Richard Bradbury, Arvindh Yuvaraj and Christine Wong meld management with tech to keep you ahead of the trends that might vault productivity to another level.

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