There are all sorts of efforts to increase either customer or employee engagement or motivation, some of which include marketing campaigns, attractive prizes, latest technology and even the best management practices. At the end of the day, Engagement and Motivation (E&M) should rely on the human factors. If you look at it, gamification as an industry has shown the ability to master human E&M. For example, the ability to get millennials right up to baby boomers to spend hours playing games daily. Is it just a great storyline, multiplayer capability or cool graphics? The science behind this is found in Octalysis – a framework that describes the 8 core drives of E&M. Think Codex CEO, Andrew Lau shares what the 8 core drives of human motivation and engagement are. These 8 core drives are based on a model called Octalysis by Yu-Kai Chou – who is a Taiwanese Gamification Expert who happens to also be the youngest guest lecturer in Stanford University.

<p>There are all sorts of efforts to increase either customer or employee engagement or motivation, some of which include marketing campaigns, attractive prizes, latest technology and even the best management practices. At the end of the day, Engagement and Motivation (E&amp;M) should rely on the human factors. If you look at it, gamification as an industry has shown the ability to master human E&amp;M. For example, the ability to get millennials right up to baby boomers to spend hours playing games daily. Is it just a great storyline, multiplayer capability or cool graphics? The science behind this is found in Octalysis &ndash; a framework that describes the 8 core drives of E&amp;M. Think Codex CEO, Andrew Lau shares what the 8 core drives of human motivation and engagement are. These 8 core drives are based on a model called Octalysis by Yu-Kai Chou &ndash; who is a Taiwanese Gamification Expert who happens to also be the youngest guest lecturer in Stanford University.</p>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

The essential toolkit for business, all in one place: from learning what to do and what not to do to the intricacies of keeping it all humming together nicely. Freda Liu, Jeff Sandhu, Audrey Raj, Richard Bradbury, Arvindh Yuvaraj and Christine Wong meld management with tech to keep you ahead of the trends that might vault productivity to another level.

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